|
字数:4638,页数:06 我国中小企业利用电子商务的策略研究-文献综述 【摘要】当前社会，我国中小企业已经成为社会稳定繁荣，经济持续发展的重要组成部分和最活跃的因素。电子商务的发展，既引发经济理论、经济结构、经济增长等方面的变革，也引发企业作业模式、组织结构和政企关系等方面的变革，并直接导致消费者、劳动者和投资者经济活动观念的改变。本文参考了国内外中小企业发展电子商务的许多资料，参照了我国中小企业发展电子务的实践，调研了中小企业发展电子商务的实际情况，总结了中小企业发展电子商务的成功经验，提出了适合我国中小企业电子商务的发展策略，将这些策略加以应用，相信会取得较好的效果。 【关键词】中小企业、电子商务、改变、策略 Abstract：In the present society, the middle and small enterprises, as an important part of our national economy, have become an important and the most activity factor of prosperity stability of the society, and the continuing development of economy．E-commerce development, we give rise to economic theory, economic structure and economic growth, and other aspects of the change in the mode of operation has also led to corporate, organizational structure and relations between government and enterprises, and other aspects of reform, and led directly to consumers, workers and investors, concept of economic activity change. This paper refers to a lot of materials about Electronic Commerce(here in after abbreviated as EC) development in foreign and domestic small and medium enterprises(here in after abbreviated as SMEs)，and theft practice of EC development．Also，it researches EC development conditions in international enterprises，and summarizes successful experiences on EC development．Meanwhile，it analyses their macro environment and inside conditions of SMEs．Under consideration of their present conditions and successful experiences，it studies and explores development tactics of EC for China’s SMEs．It raises relevant EC development tactics in SMEs．As a result of consideration of EC and SMEs，these tactics are comprehensive，practical．If these strategies are applied, I believe will yield good results. Keywords：SMEs，E-commerce，change, tactic
点击下载:
 我国中小企业利用电子商务的策略研究-文献综述 (收费:1900 积分)
|
| 上一篇：中美航空竞争力差距具研究 | 下一篇：半成品跟踪新方案和企业内部信息.. |
| 点击查看关于 我国 中小企业 利用 电子商务 策略 研究 文献 综述 的相关范文题目 | 【返回顶部】 |