对共享经济运营中问题探讨——以滴滴出行为例

XCLW52521  对共享经济运营中问题探讨——以滴滴出行为例  (字数：10854)

中文摘要

共享经济时代来临,这一新的商业模式在我国经济新常态的形势下得到了迅猛发展。然而市场环境的相对简陋,政策制度的不完善都给共享经济的发展带来了一定阻力。近年来，共享经济发展迅速，其在各个领域均有应用。共享经济在交通领域的应用尤其广泛，而滴滴出行更是交通共享应用的代表。中国的变化日新月异，在创新2.0下的互联网发展的新业态下，共享经济在我国得到了飞速发展，从传统的初级生产到现代社会金融交易，已经融入到生活的各个领域，对社会和经济结构带来了冲击，潜移默化的影响人们着的思考和消费。网约车诞生于共享经济的影响下，它的出现认为是乘客能够多元化选择新的出行方式。虽然网约车的出现方便了市民的出行，但是近几年滴滴出行发生越来越多的侵犯乘客权益的事件。滴滴出行平台被推到了舆论的最前沿。本文以滴滴出行为例，针对该企业在运营中出现的问题提出自己的管理建议，旨在帮助公司更好地解决现有问题，促进企业得到长足的发展，从而更好的为广大消费者提供方便，也为打车软件的运营模式的研究提供参考。

关键词：共享经济；网约车；滴滴出行

Chinese abstract

With the coming of the era of sharing economy, this new business model has developed rapidly under the new normal of China's economy. But the market environment is relatively simple and the policy system is not perfect, which brings some resistance to the development of sharing economy. In recent years, sharing economy has developed rapidly and been widely used in various fields. Sharing economy is widely used in the field of transportation, and didi travel is the representative of traffic sharing application. China is changing with each passing day. Under the new industrial state of Internet development under Innovation 2.0, China's sharing economy develops rapidly. From the traditional primary production to the modern social financial transaction, it has been integrated into every field of life, which has an impact on the social economic structure, and has a subtle impact on people's thinking and consumption. Network car rental is born under the influence of sharing economy. We believe that passengers can choose new travel modes in various ways. Although the emergence of online driving provides convenience for citizens to travel, in recent years, there are more and more incidents infringing the rights and interests of passengers in didi travel. Didi tourism platform has been pushed to the forefront of public opinion. Taking Didi's outgoing behavior as an example, this paper puts forward its own management suggestions aiming at the problems existing in the operation of the enterprise, aiming to help the company better solve the existing problems, promote the rapid development of the enterprise, and thus better provide convenience for the majority of consumers. And provide reference for the research of taxi software operation mode.

Key words: sharing economy; online car Hailing; didi travel

目录

一、 共享经济理论概述1

（一） 共享经济的含义1

（二） 共享经济的优势及弊端1

1． 共享经济的优势1

2． 共享经济的弊端1

二、 滴滴出行企业背景分析1

（一） 滴滴出行发展历程及其业务范围1

（二） 滴滴出行的发展特点2

1． 以共享经济为理论依托2

2． 自由市场竞争机制的体现3

（三） 滴滴出行出现的意义3

1． 打破出租垄断3

2． 有效整合车辆资源3

3． 发挥优势，方便市民出行3

三、 滴滴出行运营中存在的问题及原因分析4

（一） 滴滴出行运营中存在的问题4

1． 缺乏系统管理4

2． “红包”补贴绕乱秩序4

3． “任性”加价4

4． 硬件设施达不到要求4

5． 存在危险驾驶4

（二） 滴滴出行运营中出现问题的产生原因5

1． 政府监管部门缺位5

2． 市场存在固有缺陷5

3． 司机安全教育成效甚微5

4． 司机准入制度存在缺陷5

5． 评价体系不完善5

四、 滴滴出行运营中存在问题的解决对策5

（一） 政府方面对滴滴出行提出的建议及对策5

1． 推行网约车的合作监管模式5

2． 鼓励建立网约车行业协会6

3． 引入灵活的抽查监管制度6

4． 适当引导网约车行业定价机制6

（二） 企业方面对滴滴出行提出的建议及对策7

1． 完善网约车行业从业人员考核制度7

2． 完善网约车行业征信评价体系7

3． 完善硬件设施，监督司机驾驶行为8

4． 健全网约车平台消费者权益保护机制8

5． 改善司机间的利益分配制度8

6． 改造加价功能8

五、 结论8

参考文献10