房地产投资风险分析与防范——以万科为例

中文摘要

随着中国经济的不断发展，人们对住房的需求已普遍持续增长。我国的房地产行业已经发展成为我国重要的国民经济行业。房地产项目经营具有投资金额大且资金回收慢等特点，所以其投资风险较高。房地产作为一种资金密集的行业，虽然正处于绝佳的机遇中，但由于资金投入大、回报周期长等特点使得房地产企业在日常经营过程中必须对防范投资风险投入更多的关注。万科房地产公司作为国内知名的房地产企业，但近年来万科的面临着更为巨大的财务风险问题，因此，就如何避免投资风险的研究是万科地产的关键。在此背景下，本文以万科房地产公司为研究对象，系统地分析和深入研究如何防范投资风险，通过对营运、盈利等指标对其所存在的财务风险给出建议。

关键词：房地产公司；投资风险；风险防范

abstract

With the continuous development of China's economy, people's demand for housing has generally continued to grow. China's real estate industry has developed into an important national economic industry. Real estate project management has the characteristics of large investment amount and slow capital recovery, so its investment risk is high. As a capital intensive industry, real estate is in a perfect opportunity, but due to the characteristics of large capital investment and long return cycle, real estate enterprises must pay more attention to preventing investment risk in the daily operation process. As a well-known real estate enterprise in China, Vanke Real estate company is facing a greater financial risk in recent years. Therefore, how to avoid investment risk is the key to Vanke Real estate. In this context, this paper takes Vanke Real estate company as the research object, systematically analyzes and deeply studies how to prevent investment risks, and gives suggestions on its existing financial risks through operation, profit and other indicators.

Key words: real estate company; investment risk; risk prevention

目录

1绪论1

1.1研究背景1

1.2研究意义和目的1

1.2.1研究意义1

b.实践意义1

1.2.2研究目的1

1.3国内外研究综述2

1.3.1国外研究现状2

1.3.2国内研究现状2

2房地产投资风险的相关概述3

2.1 房地产投资风险的含义3

2.1.1风险的含义3

2.1.2房地产投资风险的含义3

2.2房地产投资风险的主要特征3

2.2.1客观性与普遍性4

2.2.2不确定性与损益双重性4

2.2.3潜在性与可判性4

2.2.4相关性4

2.3房地产投资风险类别4

2.3.1政策风险4

2.3.2社会风险4

2.3.3经济发展风险4

2.3.4技术上的风险4

2.3.5市场风险4

2.3.6创新差异风险5

2.3.7自然风险5

第3章 房地产投资风险分析—以万科为例5

3.1万科公司简介5

3.2万科房地产投资风险分析5

3.2.1市场变化快5

3.2.2市场机制不完善6

3.2.3对金融行业的依赖程度较高6

3.2.4企业内部管理水平不成熟、缺乏专业的管理和技术人才6

第4章 万科房地产投资风险的防范措施7

4.1灵活应用投资组合理论7

4.2高度重视可行性研究7

4.3关注政策变动7

4.4企业管理的对策8

结论8

参考文献9