房地产存在的问题以及解决方案

摘要

中国房地产业近十年来一直在快速发展，但在快速发展的同时也存在很多问题，我国房地产过热现象已经非常突出。投资者有大量的囤积地板销售，有些人买不起房子，有些人同时有很多房子。特别是在引入国家宏观调控政策后，国内房地产业务库存大量逐渐上升。目前，国家对房地产的监管正在进行之中，但即使在国家的宏观调控下，中国的房地产市场仍然低迷。如何确保房地产的可持续发展，加强住房建设保障，打击过度投机，仍然是房地产业的重要课题。鉴于这种情况，本文通过房地产行业概述，中国房地产过热行为的具体表现，以及此次业绩分析的原因，所以目前中国房地产行业有了明确的认识。

近年来，国内对房地产业的监管力度逐年加强，大型房地产集团的出现使房地产业同质化，竞争也在逐渐加剧，大大降低了该行业的利润率，在现代经济社会传统的成本控制方法已经无法追随时代发展潮流，采用现代化的新型成本控制方法以及项目不仅可以降低成本，还可以提高公司的运行效率和节省活动成本，因为公司在当今的市场环境中非常重要，其中，各房地产企业在当今市场经济中占有重要地位，而成本控制管理则在各个，公司的地位非常重要，因为这只有加强房地产企业的成本控制，才能够提高营销收入，公司才能在激烈的社会竞争中持续保持稳定。

关键词：成本控制，问题，建议

Abstract

China's real estate industry has been developing rapidly in the past decade, but at the same time, there are many problems. The phenomenon of real estate overheating in China has been very prominent. Investors have a lot of hoarding floor sales, some people can't afford houses, some people have a lot of houses at the same time. Especially after the introduction of the national macro-control policy, the domestic real estate business inventory gradually increased. At present, the state's supervision of real estate is in progress, but even under the state's macro-control, China's real estate market is still sluggish. How to ensure the sustainable development of real estate, strengthen the security of housing construction and crack down on excessive speculation is still an important issue of the real estate industry. In view of this situation, through the overview of the real estate industry, the specific performance of China's real estate overheating behavior, as well as the reasons for this performance analysis, so now China's real estate industry has a clear understanding.

Of real estate industry in our country in recent years, the regulation of strengthening year by year, the emergence of large real estate groups make the homogeneity of the real estate industry, the competition has also been gradually intensified, greatly reduces the profitability of the industry, in the modern economic society of traditional cost control methods have been unable to follow the time development trend, the modernization of new methods, and project cost control can not only reduce cost, also can improve the company's activities running efficiency and save cost, because the company is very important in today's market environment, among them, the real estate enterprises is very important in today's market economy status, and the cost control management are various, The position of the company is very important, because only by strengthening the cost control of the real estate enterprise, can the company increase its marketing revenue and maintain stability in the fierce social competition. 

Key words: cost control, problem, suggestion

目录

一、 绪论2

（一） 研究背景2

（二） 研究目的和意义2

1． 研究的目的2

2． 研究的意义2

（三） 国内外研究的意义2

（四） 研究方法以及研究内容3

1． 研究方法3

2． 研究内容3

二、 相关理论综述4

（一） 房地产企业成本控制概述4

1． 房地产企业成本控制的含义4

2． 成本控制的作用4

（二） 房地产成本项目管理的概念4

（三） 作业成本法的相关概念5

（四） 房地产成本控制的重要性5

三、 房地产成本问题的分析5

（一） 楚雄恒浩房地产企业公司简介5

（二） 楚雄恒浩房地产企业成本控制的情况6

（三） 楚雄恒浩房地产企业的成本控制方法6

（四） 楚雄恒浩房地产企业成本的管理制度6

四、 房地产成本问题对策以及解决思路7

（一） 总体方案以及思路7

（二） 具体对策分析7

1． 强化成本控制7

2． 建立以责任成本为核心的控制体系7

（三） 保措施障8

1． 物资管理系统优化策略8

2． 完善企业的信息系统8

五、 结论9

参考文献10