电商企业物流成本研究

XCLW54227  电商企业物流成本研究  (字数：8974)

摘  要

当今电商企业的快速发展，既受益于物流的迅猛发展，又促进了物流的发展。对于涉及电子商务的企业来说，控制好物流成本更能为企业带来可观的利润，电子商务的发展不仅依靠强大的互联网，而且更受到物流成本的影响。所以，电子商务物流成本的分析也成为了学术界关注的重点。因为中国的电商企业的物流需求和第三方物流的不平衡发展，让一部分大型的电子商务企业纷纷转向于建立自营物流体系，并呈现出增长的状态。有许多国内和国外的学者以物流的配送过程的成本为主要对象进行调查分析，研究其在成本控制中的作用。这篇文章是对电商行业中采用的不同配送体系下的物流的成本进行比较分析，以翻阅文献、分析数据、剖析案例的方式来发现在成本控制过程中隐藏的弊病，并针对发现的这些问题提出有用的解决措施。这篇文章中会以阿里巴巴、京东商城的物流成本为案例，对电子商务企业自建物流与第三方物流成本的构成、发展现状、控制成本的关键点和公司的收益进行探究，来对公司中所存在的有关成本的问题提出解决的方法，以此来减轻过大的物流成本给电子商务行业带来的经济压力。

关键词：电商物流成本；自建物流成本；第三方物流成本；物流成本分析   

ABSTRACT

Nowadays, e-commerce enterprise develops rapidly, benefiting from the rapid development of logistics, and promotes the development of logistics. For enterprises involved in e-commerce, controlling the cost of logistics can bring considerable profits to enterprises, the development of e-commerce relies not only on the powerful internet, but also by the cost of logistics. Therefore, the analysis of the logistics cost of e-commerce has also become the focus of academia. The rapid development of China's electric business market and the development of third-party logistics imbalance force some electric business leading enterprises to start building their own enterprise-built logistics system, and this momentum is getting stronger and more fierce. At home and abroad in the field of logistics cost researchers also have made a lot of research on the cost of e-commerce logistics, the main object is the control research of distribution cost. This article is mainly on the different logistics mode of e-commerce enterprises in the comparative study of logistics costs, through the literature, analysis data, case analysis, the logistics cost control problems, and the existing problems to put forward corresponding control measures. This article will take Alibaba, Jingdong Mall logistics cost As a case, this paper analyzes the composing, development actuality, the emphases of cost control and proceeds of e-commerce enterprise's self-construction logistics and third party logistics cost, and puts forward some measures to solve the cost problems, so as to alleviate the economic pressure caused by excessive logistics cost to e-commerce enterprises.

Key words: Electronic commerce logistics cost; Self-support logistics cost; cost of third-party logistics； logistics cost analysis

目 录

摘  要I

ABSTRACTII

一、引 言1

（一）研究的背景及意义1

1.研究背景1

2.国内外研究现状1

3.研究意义2

（二）研究内容及方法3

1.研究内容3

2.研究方法3

（三）本文拟解决问题3

二、电子商务物流成本理论分析3

（一）电商物流成本的定义与特点3

1.物流成本的定义3

2.物流成本的特点4

（二）电商物流成本分析5

1.自营物流成本概况5

2.使用第三方物流成本概况5

3.物流成本分析5

（三）京东与阿里巴巴物流成本分析6

1.京东物流概况7

2.阿里巴巴物流概况7

3.京东的物流成本分析7

4.阿里巴巴物流成本分析8

三、电商企业物流成本控制存在的问题9

（一）物流管理机制和体制方面有缺陷9

（二）物流配送系统不够完善9

（三）退换货的物流费用问题突出9

（四）物流成本高以及系统效率低9

四、针对电商企业存在的问题提出对策9

（一）对策9

1.创新和完善机制9

2.打造专业配送团队和提升服务质量10

3.减少退换货来降低物流成本10

4.优化系统和实现供应链一体化10

五、结论10

参考文献11