软件外包贸易的主要障碍点与竞争力提升

范文编号:GM020    包括:开题报告及任务书,范文字数:16168,页数:24

摘    要

      在当今国际服务贸易日益成为热点的趋势下，软件外包贸易正成为“热点”中的热点。国际分析机构预测，中国将逐步成为继印度之后的全球第二大外包国。对政府而言，软件外包贸易也是当前我国鼓励重点发展的贸易形式，对于改善我国对外贸易增长的质量和效益，促进外贸整体结构的优化升级也具有重要的意义。
范文第一部分为引论，说明了选题的必要性，并对软件外包贸易进行了概述，对国内外软件外包贸易研究进行了综述。第二部分阐述了我国软件外包贸易的发展现状和其发展的良好条件。第三部分重点分析了我国软件外包贸易发展的主要障碍点。第四部分利用竞争优势理论，重点从微观角度阐述了如何提升软件外包贸易的竞争力。最后，从战略角度提出了整体的竞争力提升对策。

【关键词】  软件外包     障碍点     竞争力提升      对策

Abstract

At present, Software Outsourcing is a hot issue in the International Service Trade. The international analysts predict that China will become the second largest contract states inferior to India in the world. To the government, Software Outsourcing is also a trade form which is a priority to encourage. It is quite significant to improve the quality and efficiency in Chinese foreign trade and promote the optimization and promotion of Chinese trade integral structure.
The first part gives the necessary of choosing Software Outsourcing Services as the thesis introduces the trade about Software Outsourcing Services and summarizes the studying of this thesis at home and abroad. The second part exposes the current situation and the favorable conditions of Software Outsourcing Services trade in China. The third selectively analyzes main obstacles in a course of development of Software Outsourcing Services trade in China. The forth part makes use of competitive advantageous theory and explains how to promote the competitiveness in the trade of Software Outsourcing Services at the micro level. At last, it gives holistic measures to promote the competitiveness seen from the aspects of strategy.

【Key Words】Software Outsourcing; Obstacles; Promotion of Competitiveness; Strategy

目  录

1  引论 .......................................................2
1.1 选题的必要性 ..............................................2
1.2 软件外包概述 ..............................................2
1.3 文献综述 ..................................................4
2.  中国软件外包贸易发展现状 ..................................5
2.1 国内从事软件外包贸易的主要企业 ............................5
2.2 中国软件外包贸易国际市场格局 ..............................8
2.3 软件外包贸易发展的良好条件 ................................10
3  中国软件外包贸易的主要障碍点 ...............................11
3.1 软件外包贸易企业在欧美市场缺乏市场渠道及拓展能力 ..........11
3.2 国内软件外包贸易企业获得的软件认证较少 ....................11
3.3 软件外包贸易企业规模偏小.................................. 12
3.4 软件外包贸易企业知识产权意识淡薄，保护力度不够 ............12
4  软件外包贸易竞争力提升要素分析—基于竞争优势理论 ...........13
4.1 生产要素 ..................................................14
4.2 需求要素 ..................................................14
4.3 相关产业 ..................................................15
4.4 企业战略、结构和同业竞争 ..................................16
4.5 辅助要素：机遇与政府 ......................................16
5  中国软件外包贸易提升竞争力的整体对策 .......................17
5.1 加快重点外包基地建设 ......................................17
5.2 设立行业第三方专门协会组织 ................................18
5.3 大力发展BPO（业务流程外包） ...............................19
参考文献 ......................................................23
致    谢 ......................................................24

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