浅谈电子商务在餐饮业的应用

范文编号:DZ008        包括:开题报告及任务书,范文字数:8054,页数:13

摘   要

     随着我国社会经济的发展，城乡居民生活水平提高及现代生活节奏加快，在外就餐已逐渐成为居民不可缺少的生活时尚，促进了餐饮市场的快速发展。如何能在众多的竞争者中脱颖而出，如何能在激烈的环境下赢得市场，将是每个餐饮企业面前的急需解决的问题。
本文着重阐述了如何在餐饮业中运用电子商务，通过移动电子商务技术的应用，降低运营成本，提高服务效率，优化餐厅环境，建立行业联盟，从而提高中国餐饮业的竞争力。首先，文章介绍了中国餐饮业的现状以及分析了传统餐饮企业所面临的问题；其次，文章认识到电子商务给国内餐饮业带来机遇，并提出了通过移动电子商务技术发展餐饮业；最后文章认为电子商务给餐饮业带来了的是一场革命，餐饮企业应该抓住机遇，迎接挑战。

【关键词】中国餐饮业  白热化竞争   移动电子商务  餐饮业的革命

Abstract

    With rapid development of our socialistic economy, the enhancement of living standard in towns and cities and speeding up of modern life, dining-out has gradually become fashionable in people life, which promotes fast development of catering market. It will become a tough issue for catering enterprises to win the market in the cut-throat competition  This paper illustrates how E-commerce and M-commerce are applied in the catering trade to enhance the service efficiency, to optimize the dining hall environment and to establish the trade alliance so as to enhance the international competitiveness in the catering industry.  First, the article introduces the present situations of Chinese catering trade and some problems that traditional catering enterprises face; Second, the paper realizes that E-commerce will bring the opportunity to Chinese catering trade which can be developed by networks techniques and M-commerce techniques; Finally, the paper presents that E-commerce is a revolution for Chinese catering enterprises which should seize opportunities and meet challenges.

【Key words】Chinese Catering Trade; M-Commerce; Revolution of Catering Trade

目  录

1.前言 ..................................................2
1.1餐饮业的发展概况 .....................................2
1.2本文研究的主要内容 ...................................3
2．餐饮业所面临的主要问题 ...............................3
2.1内部经营问题 .........................................3
目前，我国餐饮企业在经营中普遍遇到的主要问题有.......... 3
2.2消费者终端服务问题 ...................................4
3.电子商务给餐饮业带来的机遇 ............................4
3.1餐饮业的特点 .........................................4
3.2电子商务的特点 .......................................5
3.3电子商务与餐饮业的结合 ...............................6
4.电子商务技术在餐饮业的应用 ............................6
4.1移动电子商务的概念 ...................................7
4.2移动电子商务技术在餐饮业中的优势 .....................7
5.总结 ..................................................11
参考文献 ................................................12
致  谢 ..................................................13

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