TCL、海尔国际化经营比较

范文编号:GM112     范文字数:12507,页数:21

摘　  要
      在经济全球化的背景下，越来越多的中国企业开始探索国际化经营的道路。本文以海尔和TCL作为中国企业国际化的代表，通过对海尔，TCL国际化战略的比较研究和评价，对中国企业的国际化进行了理论探讨和研究，探索中国企业国际化经营之路。
首先，本文对国际化经营的概念进行探讨，阐述了本文的研究背景和研究意义，并对有关国际化经营理论进行介绍。接着，本文分别对TCL和海尔的国际化经营历程进行详细阐述。然后，本文从多个方面对二者的国际化经营道路进行比较，重点分析了TCL和海尔的国际化经营的相同点和不同点。最后，总结了二者对我国企业国际化经营的启示。进而在此基础上，对己经进入国际市场和即将进入国际市场的中国家电企业提出了一些的参考和借鉴。

【关键词】国际化经营 跨国并购  “走出去”战略　　　　

Abstract

More and more Chinese companies, having won their spurs in their domestic market, are starting to explore new horizons through globalization. The aim of this paper is to analyze the internationalization of Chinese companies; in particular, the very successful cases-- Haier Group and TCL group. It focuses on comparison of their internationalization strategies.
The first part of the paper, introduction is made to understanding of globalization, background information and the significance of the article. Meanwhile, it introduces some theories studying on the international operation.  Through comparison of the typical strategies on international operation of some Chinese HAEs, such as Haier and TCL, the Article tried to analyze the pro and con of the selected strategies. Finally, this thesis advances suggestions for Chinese National Electric Appliance Enterprises that have entered international market and those are preparing to enter international market.

【Key Words】International Operation  M&A  Go Abroad Strategy

目   录

1 导言 ....................................................2
1.1企业国际化概念探讨 .....................................2
1.2 研究背景及研究意义 ....................................2
1.3文献综述 ...............................................3
1.4 本文框架结构 ..........................................5
2　TCL与海尔的国际化经营历程 ..............................5
2.1　TCL国际化进程 ........................................5
2.2 海尔的国际化进程 ......................................7
3.TCL与海尔国际化经营的共同点和区别 .......................10
3.1　TCL与海尔国际化经营的共同点 ..........................10
3.2　TCL与海尔国际化经营的不同之处 ........................14
4.TCL与海尔的国际化道路对我国企业的启迪 ...................15
4.1练好“内功”，培育核心竞争力 ...........................15
4.2制定恰当的国际化经营战略 ...............................16
4.3注意文化整合，培育自己具有国际化经营管理的人才 .........16
4.4注重企业的组织变革与管理创新........................... 17
4.5建立国际营销渠道 .......................................17
总结 ......................................................17
参考文献 ..................................................18
致   谢 ...................................................20

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