我国民族汽车企业海外经营的优劣势分析

范文编号:GM179  包括:开题报告及任务书,范文字数:17850,页数:20

摘   要

     入世以来，我国汽车工业发展迅速。据资料显示，我国2000年度全年汽车总产量首次突破200万辆大关，不到十年，我国汽车产销总量即在2006年度双双突破720万辆。与此同时，所有的跨国汽车巨头都对中国市场投入了极大热情，或迅速敲定合资合作项目，或加快项目进展，或扩大合作项目。以致到目前为止，全球汽车业的核心——“6+3”跨国巨头们均已进入中国，并顺利完成了在中国的本土化布局。面对国内日益成熟的汽车市场及国际汽车巨头们带来的激烈竞争，我国民族汽车企业该何去何从？
本文拟就上述形势及疑问，首先从理论上就企业的国际化经营进行综述，然后结合我国民族汽车工业发展现状，分析我国民族汽车企业国际化经营的优劣势所在，最后提出了笔者的一些浅薄建议。
　
【关键词】　民族汽车企业　国际化经营　对外直接投资

Abstract

Since entering WTO, our national auto industry is developing rapidly. The statistics, from important departments or institutions, indicate that the total output of automobile in 2000 have broken through 20 million, and then in less then ten years the output and the sale of automobile of our country both broke through 72 million in 2006. Meanwhile, all the Multinational Corporations of Automobile have spent great passion and energy on Chinese automobile market, by either making cooperation on joint venture project or accelerating the developing speed of the projects or expanding the arrangements of cooperation. Consequently, the automobile magnates in international auto market, especially the group named “6+3”, have entered the Chinese market and accomplished the layout of localization.
So when facing the gradually mature domestic auto market and the cut-throat competition which is taken by international auto magnates, what should the national auto enterprises to do?
   In order to solve the problem mentioned above, this paper firstly makes a comprehensive expatiation about the enterprise arrangement of internationalization in theory, and then analyzes the advantages and disadvantages of the national auto enterprises after discussing the current situation of internationalized operation made by our national auto enterprises. At last, according the principle that theory should contract the practice, the author then make several pieces of advices.

【key words】National automaker  Internationalized operation  Foreign direct investment

目  录

1  文献综述 .......................................................2
1.1企业国际化经营理论 .............................................2
1.2发展中国家对外直接投资理论 .....................................4
2、我国民族汽车企业国际化经营现状 .................................5
2.1民族汽车企业海外经营主体....................................... 5
2.2民族汽车企业海外经营方式 .......................................6
2.3民族汽车企业海外经营区域 .......................................6
2.4民族汽车企业海外经营业绩 .......................................7
3、我国汽车企业国际化经营优劣势分析 ...............................7
3.1我国汽车企业国际化经营的优势 ...................................8
3.2我国汽车企业国际化经营的劣势 ...................................10
4、提高我国汽车企业海外经营水平的思考 .............................14
4.1引进技术与自主开发相结合,提高汽车企业技术水平 ..................14
4.2借鉴国外先进经验,扩大企业规模进行国际化经营 ....................15
4.3提高品牌意识，加强自主品牌建设................................. 17
4.4加快人才队伍建设,为国际化经营提供人力资源支持 ..................18
5 结语 ............................................................18
参考文献 ..........................................................19
致  谢 ............................................................20

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