论搜索引擎商务模式的发展

范文编号:DZ084 范文字数:7759,页数:13

摘    要

      信息的获取和有效利用已经成为企业成长的关键。在线搜索是近年来经常采用的也是最有效的搜集信息的手段。自搜索引擎出现到普及繁荣的十几年里，搜索引擎商务模式也经历了巨大的转变。搜索引擎发展早期，主要是作为技术提供商为其他网站提供搜索服务来赢利，到后来商务模式大多转向为竞价排名方式。然而，搜索引擎商务模式的改变并没有解决技术的进步和用户的需求与现有搜索引擎商务模式之间矛盾。
本文首先介绍搜索引擎的基本概念和工作原理,从搜索引擎商务模式的发展和存在的问题及弊端入手，分析新兴的搜索引擎商务模式的前景，重点论述搜索引擎数据库的开发的商业价值和个性服务的可能性。最后对搜索引擎业的前景提出了展望。

[关键词]搜索引擎 商务模式 个性服务

Abstract

To gain and effectively use the information already became the key of the enterprise growth. The on-line search that we frequently use also is the most effective method to collect information. As the search engine from appearance to popularization in several years, the search engine commercial pattern has advanced a lot. From the early time, the search engine provides the search service as the technology provider for other websites and the websites pay money for the search engine. Afterwards, the popular commercial pattern changed into searching competitive price rank service. However, the changes of the search engine commercial pattern have not certainly met the technical progress and users’ demand.
This paper firstly introduces the basic concept of the search engine and the running principle; secondly, it introduces the development and the problems of the search engine commercial pattern; the paper thirdly analyzes the prospect of the emerging search engine commercial pattern, especially analyzes the commercial value which is brought from digging the search engine database once again and the possibility of the individual service; finally, the paper carries on the forecast through the case in the search engine industry.

[Key words] search engine; commercial pattern; individual service

目  录

1.搜索引擎发展概况 ...........................................2
1.1搜索引擎的概念及原理 ......................................2
1.2搜索引擎的发展历程 ........................................3
2搜索引擎商务模式存在的问题.................................. 4
2.1搜索引擎自身的问题 ........................................4
2.2搜索引擎商务模式的缺陷.................................... 5
3搜索引擎新商务模式的分析.................................... 6
3.1付费搜索——分类搜索的必然结果 ............................6
3.2个性服务——搜索引擎数据库开发 ............................7
4搜索引擎商务模式案例分析及总结 .............................10
4.1搜索引擎商务模式案例分析 .................................10
4.2总结 .....................................................11
参考文献 ....................................................12
致   谢 .....................................................13

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