山寨手机对手机市场的影响和对策

范文编号:GM625  范文字数:12293.页数:20

摘 要
 
 中国是世界最大的手机生产和消费国之一，手机市场对我国IT产业发展有重大的影响。中国是手机贸易大国，但是手机贸易大国的环境却未能促使手机市场体制的完善，反而伴随着山寨手机的兴起导致手机市场的无序竞争。本文实证研究我国山寨手机的市场势力，山寨手机兴起的成因及其影响，并提出相应的对策建议。本文共分为五章，第一章是导论部分，第二章为文献综述，第三章是中国手机市场现状，第四章是山寨手机的发展及对国内手机市场的影响，最后一章是本文的结论和对策建议。
 本文通过SWOT分析和理论研究发现以下结果：第一，中国手机的生产和消费大国的环境未能促使手机市场体制的完善；第二，山寨手机对手机市场影响巨大，如何对待山寨手机应该认真对待；山寨手机必须向正规化转型。
关键词：山寨手机，手机市场，市场结构，中国

Abstract

 China is one of the largest producers and consumers of the mobile phone market in the world, the development of IT industry has significant influence. China is a large mobile phone trade country, but the largest trading environment for mobile phone market system has failed to promote the sound, but accompanied the rise of emulational mobile phone market, leading to disorderly competition. The empirical study of emulational mobile phone causes and impact of the rise of mobile phones, and put forward countermeasures and suggestions .This article is divided into five chapters, the first chapter is an introduction section, the second chapter is a literature review chapter, and the third chapter is the status of the Chinese mobile phone market, the fourth chapter is the development of emulational mobile phone and on the domestic mobile phone markets, the last chapter is the conclusion and countermeasures.
 Based on the SWOT analysis and theoretical studies have found the following results: first, China mobile's production and consumption environment to enforce mobile market system, Second, the emulational mobile phone market of great influence, how should seriously treat counterfeits, emulational mobile phone must to regularization transformation.
KEYWORDS: emulational mobile phone, Market, Market structure, China

目录

第一章 导论 1
第一节 选题的背景和意义 1
第二节 本文主要思路及基本框架 2
第二章 文献综述 3
第三章 中国手机市场现状 6
第一节 中国手机市场的发展 6
第二节 山寨手机的发展 7
第四章 山寨手机的发展及对国内手机市场的影响 9
第一节 山寨手机的产生与发展 9
第二节 山寨手机的优势及其负面影响 11
第五章 结论及对策建议 15
第一节 主要结论 15
第二节 对策建议 15
【参考文献】 16
致 　谢 17

 《山寨手机对手机市场的影响和对策》WORD格式全文下载链接