企业社会责任与竞争力分析

范文编号:GM634  范文字数:17494.页数:28

摘要

    经济的破坏性增长将人口、环境、文化等问题提升到一个新的讨论高度，因此企业社会责任的探讨已经受到理论界和实践界的高度重视。一个企业，只有把对社会、环境以及企业利益相关者的责任成功地融入到企业战略、组织结构和经营过程中，并在技术和管理上坚持创新、坚持可持续发展战略，才能在全球化的背景下保持国际竞争力。
    本文通过对国内外文献的收集和整理，对企业社会责任与竞争力分析这一课题进行了研究。首先理论和实践角度对企业社会责任的含义进行了阐述；其次就企业社会责任对竞争力的影响的问题进行了探讨，结合竞争力理论从短期、长期、综合的角度分别做出了深入分析；再次，以浙江某家纺企业为例，对企业利益相关者进行了问卷调查，通过对问卷的分析和整理，从实践角度论证了企业社会责任对竞争力的影响；最后，结合理论知识和个人见解，论述了企业承担社会责任的前提条件和实现途径。

关键词：企业社会责任、企业竞争力、浙江家访企业、途径

ABSTRACT
 
 Destructive economic growth push the problem of population, environment, culture and other issues to a new height discussion, so the study of the corporate social responsibility on theory and practice community has been attached great importance to industry. Only by integrating the society, environment and business stakeholders into the corporate strategy, structure and management, also keep innovative in technology and management, and keep sustainable development, can the corporate succeed in improving the competitiveness in the international society.
   Based on the literatures of the collection, writer makes a study about the influence between the corporate social responsibility and competitiveness. Firstly, from the management, ethics, law, sociology, and other point of view expound the meaning of corporate social responsibility; Secondly, corporate social responsibility on the impact on competitiveness were discussed, combined with competition theory in the short term, long-term, integrated perspective to make a thorough analysis of each; Thirdly, a textile company in Zhejiang, for example, for enterprise stakeholders based on a questionnaire survey, based on analysis of the questionnaire, and from the Angle of practice proved to the social responsibility of the enterprise competitiveness; Finally, the combination of theoretical knowledge and personal opinion, discusses the corporate social responsibility a prerequisite and Solutions.

Key Word: Corporate Social Responsibility, Enterprise Competitiveness, textile company in Zhejiang, Solutions

目录
第一章 绪论 1
 第一节 选题背景 1
 第二节 研究意义 2
第二章 企业社会责任概述 3
 第一节 企业社会责任研究述评 3
 第二节 企业社会责任的含义 5
 第三节 企业社会责任的内容结构 6
第三章 企业社会责任对竞争力的影响分析 8
 第一节 企业竞争力理论及研究现状 8
 第二节 企业竞争力的含义 9
 第三节 企业社会责任对企业竞争力的影响 10
第四章 浙江某家纺企业实证研究 15
第五章 实施企业社会责任提升企业竞争力的途径 19
 第一节 实现企业社会责任理念认同和内化 19
 第二节 企业强化自身履行企业社会责任的能力 20
 第三节 提供适度的外力调控 20
 第四节 积极参与国际竞争 21
第六章 结语和展望 22
参考文献 23
附录：关于浙江某家纺企业社会责任对竞争力影响的调查问卷 24

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