宁波娱乐性消费演变

范文编号:GM799  范文字数:13700.页数:22  附任务书，开题报告，文献综述

 内容摘要
 
 
 消费是指人们消费各种物质资料和精神产品以满足个人生活需要，它作为国民支出，对经济有促动作用。娱乐性消费是指受娱乐性消费主体思想意识和观念的支配，有目的地消费和享受娱乐的活动。它作为消费的重要组成部分，在居民的消费结构中，比重不断上升，反映了我国经济发展的水平，也反映了经济结构的升级（从以第一、第二产业为主转变为第二、第三产业为主），因此对娱乐性消费的研究，抓住典型的消费类型和商品，来研究我国区域经济的发展流变。本文以宁波地区的娱乐性消费数据和案例为依据，采用已经学过的经济理论和学习方法，着重从现状，特点，效应等几个方面，对宁波娱乐性消费，进行了分阶段进行分析，并对宁波娱乐性消费的趋势作了预测，认为随着人均收入水平的不断提高，娱乐经济正在悄然兴起。这不仅将成为高、中收入人群的一个新的消费热点，而且也将对国内产业结构升级与增加就业产生积极的作用。

 
关键词：娱乐性消费   消费差异   多元化
 
 

Ningbo Entertainment Expense Evolution

ABSTRACT

 The The expense is refers to the people to expend each kind of material and the intellectual and artistic product meets individual life needs, it disburses as the national, has the actuation function to the economy. The entertainment expense is refers entertainment the expense main body ideology and the idea control, has the destination to expend and to enjoy the entertainment the activity. It took the expense the important constituent, in inhabitant's consumption pattern, the proportion unceasingly rose, has reflected our country economy development level, also had reflected the economic structure promotion (from take first, second industry primarily transformed as second, the tertiary industry primarily), therefore researched the entertainment expense, held the model of expense type and the commodity, studied our country region economy the development to change. This article take the Ningbo area entertainment expense data and the case as the basis, uses already has studied economic theory and study method, emphatically from the present situation, the characteristic, the effect and so on several aspects, expended to Ningbo entertainment, carries on a minute stage to carry on the analysis, and the tendency which expended to Ningbo entertainment has made the forecast, thought along with the average per person income level unceasing enhancement, the entertainment economy quietly was emerging. This not only will become high, center an income crowd's new consumption hot spot, moreover also will have the positive function to the home industry structure promotion and the increase employment.
 
 

KEYWORDS: entertainment expense, expense difference, multiplication

 
 
 
正文目录
第一章 引言………………………………………………………   1
第二章2003年以前宁波娱乐性消费……………………………   2
一、可支配收入和消费支出………………………………………     2
二、消费心理和消费习惯变化……………………………………     ２
三、消费结构转变…………………………………………………    3
第三章  宁波居民消费结构现状与特点…………………………   5
第一节  宁波娱乐性消费状况   … … … … … ……………………  5
一、与时俱增的娱乐需求催生娱乐内容多元化  … …………………… 6
二、 娱乐经济产业化…………………………………………………  8
第二节  宁波地区消费结构特点和娱乐性消费的特征……………………  9
一、宁波地区消费结构特点……………………………………………  9
二、娱乐性消费的特征和效应…………………………………………  11
第四章  宁波地区娱乐性消费的趋势……………………………… 14
一、 休闲娱乐将成为新的经济增长点 ………………………………… 14
二、 实用休闲娱乐将成为新的休闲娱乐方式 …………………………  14
三、 户外运动将成为时尚休闲娱乐…………………………………   14
四、“在家”休闲娱乐参与率将提高 ………………………………… 15
五、网球将成为中国中产阶层最普遍的休闲娱乐运动项目……………… 15
六、旅游将成为中国最大的休闲娱乐消费领域 ………………………… 15
七、极限运动将成为中国休闲娱乐运动中的亮点 ……………………… 15
第五章  结 论……………………………………………………… 17
参考文献………………………………………………………………18
致谢……………………………………………………………………19
附录…………………………………………………………………19

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