网络游戏的免费模式研究

范文编号:DZ273  范文字数:8638.页数:15

摘    要

 网络游戏经历了上世纪末的初期形成到近几年的快速发展，当今中国的网络游戏产业已处于成长期，并快速走向成熟期的阶段。2009年中国网络游戏市场规模同比增长49.6％，达到310.8亿元。中国市场的占有率还将以每年5％左右的速度递增。预计到2012年，中国网络游戏的市场规模将达686.2亿元，全球市场占有率将达46.9％。网络游戏的快速发展主要得益于中国庞大的用户基数与游戏运营商对用户的深度挖掘。目前，我国市场上的网游产品已经超过400款。并且以每天推出1 .2个网络游戏的速度增长，随着新网游产品的不断涌现，网络游戏运营商的竞争加剧，如何更健康、长远的运营成为了网游公司关心的问题，作者在充分了解当今网游现状、运营模式的前提下，提出了相应的问题及解
决方法。

关键词    网络游戏产业/盈利模式/游戏运营商/点卡模式/道具模式
FREE INTERNET GAME MODE OF

ABSTRACT

 Online game has gone through the formation of the last century to the early days of the last few years, the rapid development of China today online game industry is growing, and quickly toward maturity stage.2009 China online game market size and growth of 49.6%% over last year, reached 310.8 billion.The market share of China will also be an annual rate of about 5%.It is estimated that by 2012, China market size of online games will amount to $ 686.2 billion, global market share will amount to $ 46.9%.The rapid development of online games in the large user base and game operators on the user's depth of mining.At present, China's market on the game's products have over 400.And 1.2 are offered every day the Internet game, as new Web games products emerge, online games the carrier's competition, how to improve the operation of health and long-term care has become a game's problems, the authors fully informed of the status quo, today's online games under the premise of the business model, forward problems and solutions.
 
 KEY WORDS    Online Game Industry, Profit model, Game operator, Mode, Props model
 
目录
1  引言 2
2  中国网游发展历程 2
3  网络游戏相关概念 6
4  网络游戏的运营模式 7
5  免费运营模式下的弊端及建议 9
结束语 11
致    谢 12
参考文献 13

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