C2C电子商务信用评价体系研究

范文编号:DZ308  范文字数:9308.页数:18

摘    要                      

    随着电子商务的高速发展，C2C电子商务网站现有提供的信用评价体系,一定程度上保证了网络交易的安全,促进了人们进行网上购物的意愿。但仍存在不足之处，对此本文提出了改进的信用评价算法,通过权衡考虑交易对方的信用度、交易金额等因素来计算被评用户的加权平均分和信用度,再确定被评用户的信用等级。

关键词  C2C电子商务网站/信用评价体系/信用评价算法/信用评价的模型

                  
C2C electronic commerce credit appraisal system research

 ABSTRACT
                                     
                                     
 With the rapid development of e-commerce, C2C e-commerce sites to provide the existing credit evaluation system, a certain extent, guarantee the security of online transactions, promoting people's willingness to conduct online shopping. However, there are still inadequacies in this paper proposes an improved credit evaluation algorithm, weighed counterparty credit, and other factors to calculate the transaction amount has been rating points and the user's weighted average credit, and then determine the user's credit rating by rating.
 
 KEY WORDS  C2C e-commerce sites ,Credit Evaluation System , evaluation method of credit ,credit evaluation model for    
 
 
 
目录                                               
1 引言 1
2  C2C电子商务信用综合评价 2
2.1 C2C电子商务信用建设的思考 3
2.2 C2C电子商务交易信用体系构建机理分析 3
3   C2C电子商务信用评价体系的现状与发展对策 3
3.1 C2C电子商务信用评价存在的主要问题 4
3.2 C2C电子商务信用评价模型的研究 4
 3.3 C2C电子商务网站信用评价的发展 4
4  C2C电子商务网站信用评价的案例分析 5
4.1 易趣 6
4.1.1易趣的信用体系 6
4.2 淘宝网 8
4.3两平台的比较 11
5 改进的C2C电子商务网站信用评价体 12
5.1 信用评价等级设计 12
5.2 信用加权平均分计算 12
结束语 13
致    谢 14
参考文献 15

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