作品角色的权利属性及保护

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摘   要
     根据作品角色分类对其相关权利属性影响，作品角色具备的两种不同属性，即“人格权属性”和“知识产权属性”。通过对作品角色权利在国内外保护状况的分析，提出了我国主要在作品角色权利保护上存在的缺陷问题，并同时提出了可以借助国外“形象权”一说来解决当前的作品角色保护问题，形象权的产生是因为传统人格权已经发生了财产性的变化，通过对形象权的性质的分析，总结出了对形象权的概念，即“形象权是一种新兴的人格化商业知识产权”，由于经济的飞速发展，单纯从人格权法或者知识产权法层面上都不能解决好相关的法律问题，所以在我国建立“形象权”来完善当前我国法律关于作品角色权利的保护问题是十分有必要的。
关键词：作品角色,人格权,知识产权,形象权

Work role right attribute and protection
Abstract
Elaborated according to the work role classification to its related right attribute that has been clear about two kinds of different attributes which the work role has, namely “personality power attribute” and “intellectual property rights attribute”. Through to the work role right in the domestic and foreign protection condition's analysis, proposed our country mainly the flaw question which exists in the work role right protection, simultaneously and proposed as soon as may draw support from overseas “the vivid power” to mention the solution current work role protection question, the vivid power's production is because the traditional personality power had already had the property change, through to the vivid power's nature's analysis, summarized to the vivid power concept, namely “the vivid power was one kind of emerging personification commercial intellectual property rights”, as a result of the economical swift development, purely could not solve well from the personality power law or in the intellectual property rights law stratification plane Related legal matter, therefore establishes “the vivid power” in our country to consummate the current our country law about the work role right protection question is very necessary。
Key words: work role, personality power, intellectual property rights, vivid power

目    录
摘    要…………………………………………………………………………………… Ⅱ
Abstract…………………………………………………………………………………… Ⅲ
一、作品角色的权利属性……………………………………………………………………1
（一）作品角色在知识产权中的权利概述…………………………………………………1
（二）作品角色在知识产权中的人格权利属性范畴………………………………………2
（三）作品角色的知识产权属性范畴………………………………………………………2
二、作品角色权利的保护……………………………………………………………………3
（一）外国的保护现况………………………………………………………………………3
（二）我国保护现状…………………………………………………………………………4
（三）我国对于作品角色的主要保护途径…………………………………………………5
1．著作权……………………………………………………………………………………5
2．商标权……………………………………………………………………………………6
3．反不正当竞争……………………………………………………………………………6
三、有关作品角色在知识产权中保护的问题………………………………………………7
（一）当前我国作品角色保护的缺陷………………………………………………………7
（二）形象权——解决作品角色权利保护问题的必要手段………………………………7
1．形象权的由来……………………………………………………………………………7
2．形象权的性质……………………………………………………………………………8
3．形象权的概念……………………………………………………………………………8
4．形象权如何解决作品角色权利保护问题………………………………………………9
结    论………………………………………………………………………………………9
参考文献…………………………………………………………………………………… 11
致 谢 词…………………………………………………………………………………… 12

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