提升企业核心竞争力的措施

目      录

一、何为企业核心竞争力与其对企业发展的作用的阐述····················2

二、提升企业核心竞争力，要求企业从以下几个方面进行··················2

（一）以技术创新为核心，不断提高企业的核心竞争力····················2

1、从世界成功企业看技术创新对企业发展的作用·························2

2、从哪几个方面提升技术创新········································ 2

（二）以信息化为动力················································3

1、沃尔玛信息化的成功经验·········································  3

2、信息化的两个重要环节············································ 3

三、品牌的重要性····················································4

（一）品牌的巨大力量·················································4

（二）树立良好品牌的六大要素········································4

四、企业的后盾——企业文化··········································4

（一）企业文化的四大功能············································4

（二）如何维护好企业文化············································5

五、总结···························································5

参考文献····························································6

【摘要】

随着国际竞争的日益激烈，企业想要在国际市场上站稳脚跟，就必须拥有自己的核心竞争力。本文从企业核心竞争力的基本概念入手，介绍了企业核心竞争力的主要特征和内容，提出培育企业的核心竞争力，要在学习借鉴成功企业先进经验的基础上，结合企业本身的特点和优势。提出要兼收并蓄，形成独具特色的管理模式、品牌整合能力和企业文化。全方位的提升核心竞争力。

【关键词】：核心竞争力、企业核心竞争力、企业文化……