山东中时通有限公司网络营销问题研究

XCLW51314  山东中时通有限公司网络营销问题研究  (字数：11134)

中文摘要

在“互联网+”蓬勃发展的今天，传统行业如何与互联网进行融合是一个主要的发展趋势，在互联网通信技术以及移动互联设备的成熟，互联网普及到了大众百姓生活的方方面面，大量的传统行业从而被颠覆，销售模式也在互联网技术的营销下发生了变化，网络营销的手段，也开始被销售者越来越多的运用到自己产品的销售中，互联网的时效性沉重打击了传统媒体方式的同时，销售行业应该足够的注重网络营销，才能提高自己企业的竞争力。

山东中时通公司是一家从事粮食信息平台研发与销售的公司，随着信息平台的丰富，粮食信息平台的重要性也让国家和粮食行业从业者越来越重视，信息的时效性是粮食交易的重中之重，但这个行业的竞争也日趋激烈，谁的营销方式最有效，得到的付费用户越多，才能延长公司的寿命，才能让公司在市场中占据更高的地位。

本文结合了网络营销的相关理论，通过对山东中时通公司的网络营销作为案例进行分析，通过pest分析的方法对该公司的网络营销的宏观环境进行详细的分析，并且根据企业在一定时期内的用户流量变化进行总结，从而探索中时通公司在网络营销方面的不足与缺点，在提出自己个人解决措施的同时，希望给与同行业公司在进行网络营销时一些借鉴，促进同行业者的共同进步。

关键词：粮食电商；网络营销；营销策略；中时通

Abstract

In the vigorous development of Internet + today, how to integrate traditional industries with the Internet is a major trend of development. With the maturity of Internet communication technology and mobile Internet devices, the Internet has spread to all aspects of the public life, a large number of traditional industries have been subverted, and sales mode has also changed under the marketing of Internet technology. Means have also begun to be more and more used by sellers in the sales of their products. The timeliness of the Internet has seriously hit the traditional media mode. At the same time, the sales industry should pay enough attention to network marketing in order to improve the competitiveness of their enterprises.

Shandong Zhongshitong Company is a company engaged in the research and development and sale of food information platform. With the enrichment of information platform, the importance of food information platform has been paid more and more attention by the state and practitioners in the food industry. The timeliness of information is the most important thing in the food trade, but the competition in this industry is increasingly fierce. Whose marketing method is the most effective and the more paying customers are obtained. Only in this way can we prolong the company's life span and enable the company to occupy a higher position in the market.

This paper combines the relevant theory of network marketing, through the analysis of Shandong Zhongshitong Company's network marketing as a case, through the method of pest analysis, the macro-environment of the company's network marketing is analyzed in detail, and according to the changes in the user flow of the enterprise in a certain period of time, summarizes, thus exploring the shortcomings and shortcomings of Zhongshitong Company in network marketing. While putting forward their own personal solutions, I hope to give some reference to the same industry companies in network marketing, and promote the common progress of the same industry.

Keywords: food e-commerce; network marketing; marketing strategy; zhongshitong

目录

引言1

一、 中时通网络营销现状2

（一） 中时通基本情况介绍2

（二） 企业网络营销现状2

二、 中时通网络营销环境分析4

（一） 中时通网略营销宏观环境分析4

（二） 中时通网络营销竞争环境分析6

三、 中时通网络营销的问题6

（一） 品牌定位策略问题6

（二） 产品定价策略问题7

（三） 营销推广策略问题7

四、 中时通网络营销的改变策略8

（一） 树立良好品牌形象8

（二） 价格策略合理调整8

（三） 推广策略丰富优化9

结    论10

参考文献11