一带一路背景下福建茶叶出口存在的问题及策略分析

摘 要

随着“一带一路”战略的提出，福建茶叶出口发生了翻天覆地的变化，福建茶叶出口量和出口额总体上都在增加，出口一片利好，但由于福建茶叶继续采用传统的加工方法，导致人工成本增加；并且茶叶卫生质量不达标，不符合国际标准，导致国际壁垒的产生；为了提高茶叶的品质不得不引进先进的机器设备以及专业技术人员并且需要在产品包装、运输等各个方面严加把关，会导致企业出口成本增加；因为福建茶叶出口的市场集中在“一带一路”沿线国家，导致福建茶叶出口贸易依存度增加，加剧了国际竞争。为了突破福建茶叶出口的瓶颈问题，我们应该革新产业技术，提高茶叶质量，并且提高国际壁垒处理能力，减少国际技术壁垒的产生；优化产业结构，形成规模化生产，节省企业出口成本；积极开拓海外市场，提高福建茶叶在国际上的地位。从而使福建茶产业继续向着好的方向发展。 

关键词：一带一路  福建茶叶  茶叶出口问题  对策

Abstract

As a frontier area of "one belt and one road" strategy, Fujian has undergone many major and substantial changes in the tea export in Fujian under the macro background of "one belt and one road". Fujian tea exports have become larger and better, but because Fujian tea continues to use traditional processing methods, resulting in increased labor costs; and the hygienic quality of tea does not meet the standards and international standards, leading to the emergence of international barriers; in order to improve the quality of tea, we have to introduce advanced machinery and equipment as well as professional and technical personnel, and need to package and transport products. Strict control of all aspects of export will lead to an increase in the export cost of enterprises, because the market of tea export in Fujian is concentrated in the "one belt and one road" countries, resulting in an increase in dependence on tea export trade in Fujian and intensified international competition. In order to break through the bottleneck problem of Fujian tea export, we should innovate industrial technology, improve the quality of tea, and improve the handling capacity of international barriers, reduce the emergence of international technical barriers; optimize industrial structure, form large-scale production, save enterprise export costs; actively explore overseas markets, and improve the international status of Fujian tea. So that Fujian tea industry continues to develop in a good direction.

Keywords：One Belt and One Road   Fujan Tea  Tea Export Problem Countermeasure

目录

摘 要2

Abstract3

一、引  言4

（一）研究背景4

（二）研究意义4

（三）研究方法和目的4

二、“一带一路”战略下福建茶叶出口贸易现状5

（一）福建茶叶出口的贸易规模5

（二）福建茶叶出口的市场结构5

三、“一带一路”战略下福建茶叶出口存在问题7

（一）出口企业成本增加7

（二）技术贸易壁垒冲击7

（三）国际竞争的不断增加8

四、“一带一路”战略下福建茶叶出口贸易对策9

（一）革新茶叶生产技术，实现规模生产9

（二）政府相关政策的保障作用，提高应对国际壁垒的能力9

（三）积极开拓海外市场10

五、结论11

参考文献12