浙江省茶叶出口贸易的对策研究

摘 要

浙江省作为我国主要产茶省份之一，在我国茶叶出口方面占据着重要地位。在农产品出口中，浙江作为出口较多的省份，在其众多出口农产品中，茶叶占了大部分，茶叶出口带来的影响对浙江很大，创造的经济效益也很可观。近年来，国内外饮料市场的竞争日趋激烈，浙茶的销售受到多方面的挑战，而欧盟、美国和日本则是主要参与者。

自从我国加入了世界贸易组织以来，我国的对外贸易不断增强，随着绿色贸易壁垒观念的提出以及进口国家采取严重的贸易保护措施，给我国的对外贸易造成了一些影响。也对浙江省茶叶出口贸易带来一系列不好的后果，结果造成了浙江省整个农产品的出口和对外贸易情况呈现下降趋势，给浙江省农民收入和浙江经济带来了不好的影响。浙江省，作为我国目前的茶叶第一出口大省，在我国茶叶产业出口创汇方面发挥着非常重要的作用。本文就当前浙江茶叶出口贸易现状的情况做出了分析，找出浙江省茶叶出口贸易存在的问题，并提出了应对策略，从而提高浙江省茶产业的国际竞争力，增加浙江省的茶叶出口贸易值，扩大国际市场的占有率。

关键词：浙江省 茶叶出口 现状趋势 问题 对策建议

Abstract

As one of the major tea-producing provinces in China, Zhejiang Province occupies an important position in China's tea exports. Among the agricultural exports, Zhejiang is the province with more exports. Among its many export agricultural products, tea accounts for the majority. The impact of tea exports is large for Zhejiang, and the economic benefits are also considerable. In recent years, competition in the domestic and international beverage markets has become increasingly fierce. The sales of Zhejiang tea have been challenged in many ways, while the EU, the US and Japan are major players.

Since China’s accession to the World Trade Organization, China’s foreign trade has been continuously strengthened. With the concept of green trade barriers and the adoption of serious trade protection measures by importing countries, it has caused some impact on China’s foreign trade. It also brought a series of bad consequences to the tea export trade in Zhejiang Province. As a result, the export and foreign trade of the whole agricultural products in Zhejiang Province showed a downward trend, which had a bad influence on the income of farmers in Zhejiang Province and the Zhejiang economy. Zhejiang Province, as China's current major exporter of tea, plays a very important role in the export of foreign trade in China's tea industry. This paper analyzes the current situation of Zhejiang tea export trade, finds out the problems of Zhejiang tea export trade, and puts forward countermeasures to improve the international competitiveness of Zhejiang tea industry and increase tea export trade in Zhejiang Province. Value, expand the share of the international market.

Key words:Zhejiang province  Export of tea  Current trends  Problem  Countermeasures and Suggestions

目录

摘 要2

Abstract3

一、引  言4

（一）研究背景4

（二）研究意义4

（三）研究方法4

⒈文献研究法4

⒉辩证研究法5

⒊比较研究法5

⒋综合研究法5

（四）研究目标5

二、浙江省茶叶的生产与出口现状6

（一）浙江省茶叶出口概况6

（二）浙江省茶叶生产现状6

（三）浙江省茶叶出口存在的问题6

三、浙江省茶叶出口竞争力分析8

（一）浙江茶叶出口前景分析8

（二）出口竞争力分析——与福建省对比8

⒈出口量及占全国总出口量的比例8

⒉综合比较优势法分析8

⒊国际竞争力分析9

四、浙江省茶叶出口贸易的SWOT分析10

（一）strengths（优势）10

（二）weaknesses（劣势）10

（三）opportunities(机遇)10

（四）threats（威胁）10

五、促进浙江省茶叶出口的对策和建议12

（一）发展无公害有机茶园12

（二）加强茶农及外贸人才培养12

（三）实施茶叶品牌国际化战略12

（四）优化出口产品结构13

（五）引用国际质量标准13

六、结论14

参考文献15