万达集团企业文化研究

XCLW53743  万达集团企业文化研究  (字数：8217)

 

摘  要

近年来，我国房地产业的发展取得了突飞猛进的成效，实现了跨越式发展， 一跃成为国民经济的一个强大支撑。房地产公司也在蓬勃发展，竞争日益激烈，我国房地产公司希望成为强大的大公司，以实现真正的可持续发展，成为100年前的公司，并成为具有良好商业文化的单一商业模式，企业文化是一个组织本身的文化形象，包括其价值观、信仰、仪式、象征、行为方式等，它是一个组织的文化形象，它通过创造一种不动产产业特有的内部和外部企业文化来支持企业的迅速发展。本文件讨论了Wanda网络的文化建设问题，该网络采用了一种获取信息的方法，通过查找文献、比较分析方法、确定Wanda网络在文化建设方面的成就。查明Wanda公司缺乏凝聚力、文化真空等问题，并提出建设性建议。

关键词：万达；企业文化；研究

ABSTRACT

In recent years, the development of the real estate industry in China has achieved rapid development, and achieved a leap forward development, and became a strong support for the national economy. Real estate companies are also springing up, the competition day benefits. China's real estate enterprise wants to become bigger and stronger, truly realize sustainable development, become a hundred years old store type enterprise, in addition to a unique business model, but also a excellent corporate culture, only two pronged approach, forming both inside and outside, from the outside to the inside of the real estate industry characteristics of the enterprise culture, to support the company's rapid development. Corporate culture is a unique cultural image, which is composed of the values, beliefs, rituals, symbols, ways of doing things and so on. This article will take the Wanda chain management enterprise as the main body, the use of the method of access to the information, the problem of its cultural construction. Through the search of literature, comparative analysis of the method, a clear Wanda chain management companies in the cultural construction, and found that the cohesion is not strong, the cultural void and other issues, and put forward constructive suggestions.

Key words: Wanda; Corporate Culture; Research

目  录

摘  要2

ABSTRACT3

一、绪论5

（一）研究背景5

（二）研究意义6

（三）万达集团简介6

二、万达集团文化的核心理念7

（一）如何理解核心理念7

（二）核心理念的阶段提升7

1、创立时期7

2、过渡时期8

3、发展时期8

三、万达集团企业文化存在的问题9

（一）高强度军事化的管理9

（二）内部腐败问题9

（三）官本位的思想9

四、改善万达集团企业文化存在问题的对策11

（一）重新定位企业的文化核心理念11

（二）执行人性化的减压方式11

（三）增强客户的满意程度12

（四）借鉴国外企业文化成功经验12

结论13

参考文献15