浅谈食品行业企业危机公关问题与对策

XCLW54421  浅谈食品行业企业危机公关问题与对策  (字数：7537)

摘  要

随着食品业的飞速发展，产品越来越复杂，产品安全标准越来越高，消费者需求的多样性和媒体的迅速发展使得当今社会中企业危机频频发生，食品工业的迅速增长对社会经济发展、提高人民生活水平和提高人民生活水平至关重要。就业机会：在一个竞争日益激烈的社会中，危机已成为企业的一个问题，在危机突然爆发时，一些企业能够有效地解决危机，有效地协调与公众的关系，积极地与公众沟通和协调，政府、媒体等，最终将“危机”转化为“商业机会”，而危机管理不当则可能使企业处于极为不利的地位，甚至破产。

本文件为企业提供了一些理论上的参考价值，通过分析企业的危机管理和研究企业的危机管理特点和对策来应对和应对危机；它还可以为企业提供一个理论基础和一个危机管理的来源。1.协助企业或处于危机中的企业执行正常的企业战略和改善其经营的资源：企业的声誉和形象使企业在今天变得更加复杂、更有竞争力并取得成功。

关键字：食品业；危机公关；对策分析

Abstract

  With the rapid development of the food industry, the complexity of the product, product safety standards, consumer demand and the rapid development of the mass media, make the enterprise crisis in today's society. The rapid development of the food industry, the development of social economy, improve people's living standards and increase the employment opportunities has a very important role. In the increasingly fierce competition in today's society, the crisis has become a problem that the enterprise has to face. In the face of the sudden outbreak of the crisis, some enterprises can effectively resolve the crisis, can effectively coordinate the relationship with the public, and actively and the public, government, media and other communication and coordination, and ultimately make the "crisis" into "business opportunities". On the contrary, the improper handling of the crisis will put the enterprise in a very disadvantageous position, and even go bankrupt.

  This article through to the enterprise crisis management is analyzed, and the research on characteristics and Countermeasures of enterprise crisis management, so that enterprises can get certain theoretical reference value in the face of the crisis, the crisis; can also provide a theoretical basis and reference resources for many enterprises, help enterprises or enterprises are in crisis in normal business strategy of operation, improve its business reputation and corporate image, so that enterprises in the increasingly complex and intense competition today, talent shows itself, change danger into safety.

Key Words: Food industry, Crisis public relations, countermeasure analysis

目  录

第1章 危机公关的基本理论概述1

1.1 危机公关的定义1

1.2 企业危机爆发的特点2

1.3 企业危机爆发的危害3

1.4 危机公关的5S原则3

1.5危机公关的作用和意义4

第2章 食品行业企业危机管理现状及问题分析6

2.1 食品行业危机管理现状6

2.2食品行业危机管理存在的问题6

第3章 完善食品行业企业危机管理的对策8

3.1 重视食品的卫生和安全8

3.2 树立危机意识，强化安全建设8

3.3 提高预测和决策水平8

3.4 建立一整套危机管理措施，重塑企业形象9

3.5建立食品安全危机管理的机构和善后处理基金9

参考文献10