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范文编号:GS941 范文字数:13627,页数:18 中国经济型连锁酒店业的现状与问题探索 [摘 要] 近年来，随着我国经济的持续发展，商旅活动与日俱增，与之配套的酒店旅馆业也得到了一定的发展。价格水平较为低下但服务水平较高的经济型连锁酒店，在人们的消费观念趋向理性的情况下，在酒店业中的地位也与日俱增，越来越多的消费者将它作为出差旅行的首选住宿地。 [Abstract]Recently, with the development of economy, the business activities has increasing, and the hotel industry has also been a certain amount of development. Relatively low level of prices but a higher level of service-based economy hotel chain in the concept of people's consumption trends in the case of a rational, in the hotel industry's position has become increasingly, more and more consumers are going to it as the first choice travel accommodation to. Domestic chain hotel development has lagged behind that of foreign, economic-based chain of hotels over the past few years even before the emergence of a new format, as the best chain of economy hotels, hotel seven days with the status of the development of a whole chain of domestic economy Format of a microcosm of the hotel. In this paper, some information on the collection, use this tool SWOT matrix analysis of the hotel seven days a status quo, also reflects the economic chain hotel of this format in our market at a general business situation. Through the analysis, but also for seven days and other economic-based hotel chain to point out a direction of development. 目 录
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