XCLW85780 关于网络营销消费者心理和行为分析内 容 摘 要本文主要以网络营销消费者心理和行为的若干研究为重点进行阐述，结合当下网络消费的现状为主要依据，从消费者的收入、年龄、性别、职业、教育程度、所处地域等方面进行深入探索与研究，其目的在于加强网络营销水平，为催动网络营销持续发展提供有力条件，促使我国..
|
XCLW85780 关于网络营销消费者心理和行为分析 内 容 摘 要 本文主要以网络营销消费者心理和行为的若干研究为重点进行阐述，结合当下网络消费的现状为主要依据，从消费者的收入、年龄、性别、职业、教育程度、所处地域等方面进行深入探索与研究，其目的在于加强网络营销水平，为催动网络营销持续发展提供有力条件，促使我国社会经济平稳发展。 [关键词]：网络营销；消费者心理；消费者行为 目 录 网络消费者的类型··········································3 1.1个人消费者·············································3 1.2企业消费者·············································3 1.3政府消费者·············································4 网络营销与消费的现状······································4 2.1网络营销现状···········································4 2.2网络消费现状···········································5 3.网络营销消费者心理和行为分析·······························5 3.1从消费者层面分析········································5 3.1.1消费者收入············································5 3.1.2消费者年龄············································5 3.1.3消费者性别············································6 3.1.4消费者职业············································6 3.1.5消费者受教育程度······································6 3.1.6消费者所处区域········································6 3.2从店铺的层面分析········································7 3.2.1以文化为中心的行为模式································7 3.2.2消费者个性消费的回归··································7 3.2.3重视信息与价值的购买行为······························7 3.2.4重视技术的购买行为····································8 3.2.5追求绿色的生活方式····································8 3.2.6消费者追求发生改变····································8 3.2.7消费者主动性加强······································8 3.2.8追求购物便利的同时追求购物乐趣························9 结束语························································9
|
| 上一篇：员工“跳槽”现象分析研究 | 下一篇：关于民营企业员工“跳槽”现象的.. |
| 点击查看关于 关于 网络营销 消费者心理 行为分析 的相关范文题目 | 【返回顶部】 |