我国老年旅游市场现状与对策研究

目 录

旅游业背景····························································3

旅游业的概念·······················································3

中国旅游业发展阶段·················································3

中国老龄化分析························································4

中国老龄化趋势·····················································4

1、我国老年人数量大，发展态势迅猛··································4

2、地区间发展不均衡，城乡倒置······································4

3、高龄化趋势加剧··················································4

4、独居老人和空巢老人增速加快，比重增高····························4

老年人消费产业·····················································4

中国老年旅游市场战略方针··············································5

（一） 老年人旅游消费习惯·················································5

 1、地域集中性强····················································5

 2、短线游比重大····················································5

 3、费用来源多样化··················································5

 4、休闲养生类受青睐················································5

 5、中意淡季出游····················································5

 6、深度体验游获青睐················································6

 7、出游同伴选择范围小··············································6

（二） 老年旅游存在的弊端·················································6

 1、开发老年人旅游产业的成本和风险较高，阻碍了广泛深度开发的脚步····6

 2、夕阳红旅游产品缺乏针对性，已成型的旅游行业管理不规范············6

 3、消费观念落后，无法给老年旅游市场带去足够的活力··················7

四、老年旅游发展对策······················································7

（一）开发适合老年人的旅游产品及服务······································7

 1、注重旅游产品的创新，丰富老年旅游市场产品种类····················7

 2、重视老年人的特殊需求，提供更为人性化服务························7

（二）政府对老年旅游的政策支持············································7

1、健全老年旅游的服务监管体系·····································7

2、政府机构对老年旅游方式的倡导及宣传·····························8

五、结论··································································8

我国老年旅游市场现状与对策研究

内容摘要

人口老龄化是我国现在的必要趋势，根据联合国的数据显示，目前全球老龄化人口已达到6.29亿，我国不仅是世界人口最多的国家之一，也是世界老年人最多的之一，老年人的夕阳生活已经成为我国民生问题了。本文针对旅游的背景、旅游产业的发展、老年人的旅游市场现状、老年旅游市场的弊端及对策做出了一系列的陈述及探讨。老年旅游市场将会成为旅游产业中一个潜力巨大的系列，不仅能为旅行社带来一定的利益，同时会带动老年人系列产品及服务的提升及热销，既能丰富老年人的退休精神文化生活，也能积极响应政府的养老事业发展，构建和谐社会。

关键词：老龄化 旅游业 老龄旅游