XCLW152615 连锁商业的系统管理目 录引言····························5连锁商业的发展情况和水平··················7连锁商业的中存在弊端····················73.1 人员管理··························73.2 财物管理·..
|
XCLW152615 连锁商业的系统管理 目 录 引言····························5 连锁商业的发展情况和水平··················7 连锁商业的中存在弊端····················7 3.1 人员管理··························7 3.2 财物管理··························7 3.3 货源管理··························8 3.4 配送管理··························8 3.5 销售管理··························8 如何进行改善·························10 4.1 加强企业人才、人员培训···················10 4.1.1 人员培训·······················10 4.1.2 人员激励························11 4.1.3 人员考核······················12 4.2 细化财务管理························13 4.2.1 资金管理的原则························13 4.2.2 资金管理办法 ························13 4.2.3 流动资产的管理·······················13 4.2.4 流动资产管理的具体容·······················13 4.2.5 固定资产管理·······················16 4.2.6 实行全面预算管理·······················16 4.3 集中货源统一采购 ·······················19 4.4 系统规划配送·······················19 4.4.1 构建网络化物流配送体系···················19 4.4.2 完善物流配送·····················21 4.4.3 增强服务意识·····················21 4.5 销售管理科学化·······················22 4.5.1 建立科学、实战的营销组织框架··············22 4.5.2 树立辩证的买方市场观···················22 4.5.3 确立名牌战略·······················23 4.5.4 制定合理实务的营销政策，充分发挥业务人员的促销作用··23 4.5.5 建立科学、高效的营销网络······················24 未来的发展趋势·······················24 5.1 虚实一体化·······················24 5.2 业态多元化·······················24 5.3 经营规模化·······················25 4.4 市场定位差别化·······················25 4.5 自有品牌系列化·······················25 结论······························26 致谢································27 参考文献·································27 摘 要 连锁经营作为现代企业一种全新的经营方式，正以最快的速度由大中城市和沿海发达地区向全国各地区延伸，进而带动整个国民经济的发展展。当前,我国连锁经营正处在一个十分关键的发展时期,随着国际化进程的加快,连锁经营的进一步发展又面临着诸多挑战。 本人接触连锁商业这个概念时间不长，但自2009年从事连锁超市经营管理至今，本着从工作出发，就管理过程中的人员、资金、货源、配送、销售五个方面存在弊端出发，剖析自身存在的问题，并找出相应的对策，以使连锁经营模式在蓬勃发展。 本文首先介绍连锁经营的基本理论，以及发展水平，并在此基础上针对工作中遇到的五个管理方面的弊端讨论连锁经营管理的解决办法。最后提出了连锁经营企业未来的发展趋势。 关键词：连锁经营：超市：管理：对策：发展趋势
连锁商业的系统管理相关范文 |
| 上一篇：中小企业人力资源管理问题研究 | 下一篇：试论我国投资环境的改善与优化 |
| 点击查看关于 连锁 商业 系统 管理 的相关范文题目 | 【返回顶部】 |