《电子商务与企业管理的创新》

摘要···························································3

关键词·························································3

正文···························································3

背景分析···················································3

产业结构软化与企业管理···································3

网络环境下的企业管理·····································3

二、企业管理模式内容及研究现状·································5

（一）企业管理内涵·············································5

（二）企业管理模式研究·········································5

三、企业管理创新···············································6

（一）企业管理创新含义·········································6

（二）创新的必要性·············································6

（三）企业管理创新现状·········································6

（四）创新途径·················································6

四、电子商务···················································7

（一）电子商务概念·············································7

（二）电子商务对经济的促进·····································8

（三）电子商务目前在企业管理中的应用···························8

（四）实例列举分析·············································9

五、电子商务电子商务环境下企业管理创新方法····················11

六、总结······················································14

参考文献······················································15

内 容 摘 要 

   随着网络技术的不断发展，电子商务在企业管理创新中扮演重要角色，是企业发展战略中不可缺少的关键一环。传统企业经营环境和经济贸易方式的变革，极大地冲击了企业的生产运作、经营管理。企业如何根据新时期新的商务方式的特点和要求，对现有的运作管理模式进行改造创新，适应市场环境的变化，实现企业的可持续发展，是个刻不容缓的议题。本文从深化改革产业结构软化的中国这一大时代背景出发，结合产业结构软化中企业所表现出的特征，具体探讨在企业管理信息化这一大趋势下，电子商务对企业管理创新的重要意义以及实际应用。

关键词：产业结构软化    企业管理   创新  电子商务在应用