多少（北京）商务服务有限公司激励策略研究

范文编号:GS139  范文字数:20108,页数:30 附任务书,开题报告,文献综述

摘    要
 人力资源是现代企业的战略性资源，中小企业必须重视人力资源管理，提升企业的竞争力，进一步完善现有的人力资源管理制度。而激励是人力资源的重要内容，激励是企业将其远大理想转化为具体事实的手段，合理科学的员工激励策略对内关系到能否调动员工的积极性和合理控制企业的人力成本，对外则关系到企业在市场上的地位，以及能否留住和引进更多员工。所以想长久发展的企业必须建立自己的有效激励体系。
 本文首先阐述了中小企业激励策略研究背景和意义；其次在对激励理论认知的基础上，从激励理论的角度出发，设计了员工工作满意度调查问卷，对多少（北京）商务服务有限公司(以下简称北京多少公司)员工进行工作满意度问卷调查，并分析了问卷的调查结果，提出了北京多少公司员工激励制度存在问题。最后，根据存在的问题制定出了相应的激励策略，使其能够更大程度地吸引人才，激励员工，从而形成一套良好的激励机制，增强中小私营企业的综合竞争力。
 
 关键词：中小企业；多少（北京）商务服务有限公司；激励策略
 
 Abstract
  Human resources are strategic resources for the modern enterprise, small and medium-sized enterprises must pay attention to human resources management, enhance the competitiveness of enterprises, to further improve the existing management system of human resources. And incentive is an important content of manpower resource, incentive is the lofty ideal into specific means of facts, reasonable scientific staff incentive strategy internally to arouse the enthusiasm of the employees and the reasonable control of the enterprises, foreign labor cost is related to enterprise position in the market, and can keep and introduce more staff. So think long development enterprises must establish their effective incentive system.
 Firstly it explains the strategy of encouraging SMEs to the background and significance;
Secondly, on the basis of cognitive motivation theory, motivation theory from the perspective of the design of employee job satisfaction questionnaire, the number of (Beijing) Business Service Co., Ltd. ( hereinafter referred to Beijing the number of company) employees job satisfaction survey, and analysis of the questionnaire survey results, the number of employees in Beijing incentive system problems. Finally, the problems according to the corresponding incentive to develop strategies to enable them to attract greater talent motivate employees, to form a good incentive mechanism, enhance the comprehensive competitiveness of small and medium private enterprises.

 Keywords: SME; Duoshao(Beijing)Business Service Ltd.; Incentive Strategy

目    录
1 绪论 1
1.1 研究背景及意义 1
1.2 研究内容 1
1.3 研究方法 2
2 激励及相关理论 3
 2.1 激励的概念 3
2.2 激励的基本过程 4
2.3激励相关理论 4
3 多少（北京）商务服务有限公司激励策略现状分析 10
3.1 企业概况 10
3.2 组织结构 10
3.3 激励现状的调查与分析 11
4 多少（北京）商务服务有限公司员工激励策略 19
4.1 激励的原则 19
4.2 北京多少公司员工激励策略 20
结束语 28
参考文献 29
致    谢 30

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