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范文编号:GS168 范文字数:17127,页数:21 附任务书,开题报告,文献综述 摘 要 新华集贸中心市场是一个适应各类消费层次需求的以纺织服装类和电子信息类产品为经营主体的超大型专业批发市场。多年来，新华集贸中心市场管委会不断完善设施，强化规范管理，发展成为中国十大批发市场之一、中国五星级商品交易市场、中国品牌市场基地。近年来，受投资利益影响，投资商对市场配套功能建设投入不大，致使整个市场配套功能建设远远滞后于市场发展；受资金影响，市场在整体形象包装宣传上投入不足，制约了新华集贸中心市场品牌知名度的提高；市场国有资产监管体制有待进一步完善，运行效益有待进一步提高。 关键词 ：市场管理；优化经营；繁荣发展
Xinhua central market is a fair trade to adapt to various types of consumer-level demand for textiles and clothing and electronic information products for the operating body of the large wholesale market. Over the years, Xinhua fair trade center market continuously improve the CMC facilities, strengthening standardized management, developed into one of China's top ten wholesale markets, the Chinese star commodity trading markets, the market base for Chinese brands. In recent years, investment interest by the impact of investors into the market is not supporting functional building, causing the market matching function construction lagged far behind market development; by the financial implications, the overall image of the packaging market in the lack of publicity on the investment, Xinhua restricted set of Trade Center market increased brand awareness; market state-owned assets supervision and management system should be further improved, running efficiency to be further improved. According to market situation and face the new situation closely around the city, district important trading port on the north building orientation, development of fair trade center market, Xinhua ideas for the next stage of development: an important commercial port in North China in accordance with building the core area of development, positioning, speed Xinhua Fair Trade Centre, the pace of market innovation and adjustment upgrading to further improve market grade, improve the market matching function; optimize the business location, innovative trading Yetai; advocate honesty, creating brand market; the development of origin-based market, strengthening commodity aggregation; accelerate market information construction, and actively developing e-commerce, and set up product display, retail and wholesale trade, business and online trading in one of the modern business center. Courage to face the new situation, and constantly explore new ideas, best to take new measures to scale new market new glory.
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