广州X公司非全日制员工激励策略研究

XCLW50189  广州X公司非全日制员工激励策略研究  (字数：15346)

中文摘要

现阶段消费性服务业员工之中，非全日制员工所占比重正在不断扩大。这一类型员工主要集中于一线岗位，对企业经营有着重要影响作用，但目前由于激励策略的确实，非全日制员工投诉率和离职率均呈现出了较高的状态，使消费性服务企业陷入低服务满意度和高招聘成本的窘境。企业不但没有降低人工成本，反而增加了招聘工作影响了服务口碑。

本研究以广州X公司非全日制员工研究对象，采用调查问卷方式收集非全日制员工满意程度的直接数据，同时使用了实地访谈、文献研究和网络搜索等方法来获取研究数据，以对非全日制员工的访谈资料和文献资料进行分析，整理、概括。结合马斯洛的层次需求理论和赫兹伯格的双因素理论，对企业员工需求适应机制的建立进行了部分提议，补充现存的员工激励问题从而促使员工努力工作提升服务质量，为企业创造更高经营利润，真正使企业省出效益。

关键词：激励；非全日制；马斯洛理论；激励策略

Abstract

At present, the proportion of part-time employees in the consumer service industry is increasing. This type of employees is mainly concentrated in front-line positions, which has an important impact on enterprise operation. However, due to the fact of incentive strategy, the complaint rate and dimission rate of part-time employees are both in a high state, which makes consumer service enterprises fall into the dilemma of low service satisfaction and high recruitment cost. The enterprise not only did not reduce labor costs, but increased the recruitment work to affect the service reputation.

X company in guangzhou this study part-time staff research object, adopts the way of questionnaire to collect the direct data for non-full-time employee satisfaction, at the same time use the field interview, literature study and web search method to get data, with the interview data of part-time employees and literature analysis, sorting, summed up. In combination with maslow's hierarchical demand theory and herzberg's two-factor theory, some Suggestions are made on the establishment of the adaptation mechanism of enterprise employees' demand, which complements the existing incentive problem of employees and prompts them to work hard to improve the service quality, so as to create higher operating profit for the enterprise and truly make the enterprise save benefits.

Key words: incentive; Part-time; Maslow's theory; Incentive strategy

目  录

一、绪论1

（一）研究背景与意义1

1.研究背景1

2.研究意义1

（二）国内外研究现状2

1.国外研究现状2

2.国内研究现状2

（三）研究方法与思路3

1.研究方法3

2.研究思路图3

二、理论概述4

（一）研究的理论基础4

1.马斯洛需求理论阐述4

2.赫兹伯格双因素理论4

三、广州X公司非全日制员工激励机制现状及分析5

（一）广州X公司简介5

（二）广州X公司人力资源管理现状及分析6

1.广州X公司人力资源现状6

2.广州X公司非全日制员工人力资源状况分析7

四、问题及分析13

（一）广州X公司非全日制员工激励存在的问题13

1.非全日制员工的物质回报13

2.非全日制员工的成长与发展14

3.非全日制员工管理与认可14

4.非全日员工的精神层面14

（二）广州X公司非全日制员工激励问题原因分析15

1.管理者对非全日制员工薪酬管理认识不足15

2.公司内部晋升与发展机制不均衡15

3.管理者缺少对非全日制员工尊重与认可15

4.沟通渠道不畅15

五、改善非全日制员工激励对策15

（一）增加对非全日制员工的物质回报15

（二）促进非全日制员工的成长与发展16

（三）提升对非全日制员工的管理与认可17

（四）促进非全日制员工精神层面的提升17

结论18

附录20