浅谈外国连锁超市对我国传统超市的影响

XCLW19595  浅谈外国连锁超市对我国传统超市的影响  (字数：6539)

摘要

在现代化的管理中，面对日益激烈的竞争，外国连锁超市采用统一采购、统一分销等方式来降低成本，而这一切的实现都有赖于超市物流信息系统的建立。我国的连锁超市要实现操作规范化、快速化、高效化和科学化，必须要重视物流系统的建设。运用营销理论和顾客价值理论，摒弃传统的销售理念，为消费者提供全方位的服务和顾客让渡价值，争取让消费者用最少的支出、最短的时间、最快的速度、最低的价格在最优质的服务下完成购物。改变传统零售业经营规模小、经营范围有限、经营品种不全的局面，采用扩大单体规模即扩大门店面积的方式打造新型的大超市、大卖场，连锁超市在每个门店实现商品宽度和深度的扩张，扩大商品经营范围，提供质优价廉、适销对路的产品。

关键词：连锁超市 成本 供应链 产品

Abstract

With increasing fierce competition, foreign supermarket chains adopted unified procurement and unified distribution to reduce costs, which depends on the establishment of a supermarket logistics information system. In the modern managements, we must pay attention to construct a logistics system with the standard operation, fast, efficient and scientific characteristics for a supermarket chain. Based on the marketing theories and customer value theories, we should abandon the traditional marketing concepts to provide customers with efficient quality services. So, the consumers can take shortest time to purchase high-quantity goods with the lowest price. We should improve the status of the traditional retail businesses (i.e., small scale, narrow business scope) through expanding the size of the monomer, building large supermarkets, enlarging the width and depth of supermarket goods as well as providing the high quality and low price products.

Key words：supermarket，cost，supply chain，products

目录

摘要 2

Abstract 3

一、连锁超市的发展状况 5

1.国外连锁超市起源及发展现状 5

2.我国超市的经营现状 6

二、国外连锁超市对国内连锁超市的影响 6

2.1中外连锁超市的比较 6

2.1.1购买者的因素分析 6

2.1.2经济环境因素 7

2.1.3超市内部管理因素 7

2.2自有品牌的发展对连锁超市的影响 8

2.3电子商务对连锁超市的发展 9

2.3.1网络时代商家的应对策略 9

2.3.2永辉超市、华润万家等连锁超市发展网购模式 10

三、我国连锁超市的发展对策 10

四、总结 11

参考文献： 12