老年人旅游市场发展的现状及对策

内 容 摘 要

通过对现有命题的分析，探索了解到当今社会的现状：老年化趋势越来越明显，老年人无论是从空闲时间上、健康状况上即传统观念，都提醒当今社会，这一群体的旅游需求越来越大。从根本问题出发，文章先从现有市场深入挖掘影响老年旅游消费行为的因素，根据自身的理解展开研究，得出相应对策。我国养老服务业发展相对滞后，绝大部分城乡社区养老服务设施不足，医疗、文化、体育等服务设施综合使用率较低，服务覆盖区域和服务人群有限，服务内容单一，社会化专业水平不高。针对现有阶段存在的问题及现象，找到适合老年人旅游的营销方案。

关键词：老年人 旅游市场 可行性分析 营销策略

目       录

摘要及关键词································1

1.老年人旅游行为特征分析··························2

1.1老年人收入高，可支配资金自主性强····················2

1.2老年人出游时间自由，"说走就走"·····················2

1.3老年人注重快旅慢游，多以观光和健康养生为目的··············2

1.4老年人喜欢结伴而行，多选择报团旅游···················2

2.问题剖析·································3

3.影响老年旅游消费行为的因素························3

3.1亲友因素·······························3

3.2文化的因素······························3

3.3经济因素·······························4

3.4身心因素·······························4

3.5旅游商业环境因素···························4

4.问题对策及解决方法····························4

4.1针对性研发旅游产品··························4

4.2针对性提供优质服务··························5

4.3针对性做好旅游宣传··························5

4.4针对性给予政策扶持··························5

4.5开发老年旅游产品体系·························5

4.6健全老年旅游的服务监管体系······················6

4.7完善养老保险制度和医疗保险制度····················6

4.8大力开展社区助老旅游服务·······················6

4.9营销方式人性化····························6

5.结论···································6

6.文献