当前我国服装产业存在的问题及结构调整3

目       录

一、我国服装业存在的问题•••••••••••••••••••••••••••••••••••••••••···········································2

（一）设计与产业脱节•••••••••••••••••••••••••••···············································2

（二）宏观失控,盲目发展,低水平延伸··································2

（三）工艺技术落后,人才匮乏，经营管理水平低·························2

（四）品牌竞争力差，产业链整合度低••••••••••••••••••••••••••••·································2

1、特征··························································2

2、内容结构······················································2

（五）与服装相关的行业，特别是面辅料同服装发展不相适应·············2

（六）标准体系不健全，应对技术性贸易壁垒意识，手段滞后·············3

（七）市场发育极不健全·············································3

二、我国服装产业的结构调整·········································3

（一）加强所有制结构调整，让国企退出服装业·························3

（二）优化企业结构，形成多种企业模式·······························3

（三）实施品牌战略，适应市场需求···································4

（四）调整产业结构，加速产业升级···································4

（五）培养市场化的设计师···········································5

（六）培育健康有序的服装营销市场···································5

参考文献••••••••••••••••••••••••••••••••••••••••••••••••••••••••···························································6

一、我国服装业存在的问题[ ]

（一）设计与产业脱节

1、我国服装出口一开始搞的就是出口加工型,即依靠来料、来样进行纯加工,而世界服装发达国家,如法国、意大利等走的是创新型、设计型的道路。2、在我国市场消费结构明显变化、设计师开始面对市场的同时,也存在着一种“小个体”的单枪匹马的弱势。一位设计师曾谈过,目前设计师在没有与企业、市场形成良好的互助互利关系的情况下,只能在谋得支持和资助时偶尔表演一下个人专长,大部分时间自己的想法只能束之高阁。

（二）宏观失控,盲目发展,低水平延伸