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Abstract: the "Chinese" factor is the theme of the elements to grasp the design. The han people in cultural theme dining-room decorate as the theme, food, environmental and service from aspects of the distinctive restaurant makes han culture characteristics, provide guests with a kind of culture. Guests in the dining room is not simple food consumption, but in the han culture in the theme of feeling and find new dining experience feelings of han dynasty, special culture. This is designed to meet people enjoy eating, supplemented by consumption environment, the pursuit of fashion consumption personality. Dining-room is not only satisfy the people's basic physiological needs, but also a social, party, recreational place.
 
 
Key words: han culture, theme restaurants, consumption, experience, and demand, fashion

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