集安市旅游市场开发研究

范文编号:LY077   范文字数:9186,页数:15  附开题报告，文献综述

集安市旅游市场开发研究
摘  要
 本文在阐述集安市旅游资源基本情况和分析其旅游市场开发的制约因素和存在问题的基础之上，提出了有效开发集安市旅游市场的策略。
 集安旅游市场存在的问题。首先旅游市场细分不尽科学，定位不合理，直接导致了旅游市场开发策略没有针对性。其次旅游专业人才缺乏，没有给当地提供强大的人才保障和智力支持，第三是资金缺乏，基础配套设施投入力度不够，致使某些景区的可进入性较差，严重影响消费者的旅游体验。第四旅游产品开发深度不够，组合体系不完善，覆盖范围较小；第五宣传力度不够，品牌意识淡漠，使旅游市场开发难度较大。这些都直接影响着集安旅游市场的开发效果。
 要在综合考虑区域位置、经济条件、民族习惯的基础上科学细分旅游市场；大力引进高素质旅游专业人才，完善旅游市场开发人才培养体系，提高旅游开发人员的综合素质；优化融资渠道，提高资金实力；提高开发深度，完善旅游产品组合体系来扩大集安市旅游产品的覆盖范围，争取更大的客源市场;科学营销，提升品牌形象。
 
关键词：集安；旅游市场开发；旅游业；市场营销

 ABSTRACT
 Based on elaborating Ji′an tourism resources and analyzes its basic factors restricting the development of tourism market on the basis of problems, and puts forward effective development strategies Ji′an tourism market, the overall conclusion is as follows:     Ji′an tourism market existing problems. Set Ann tourism market existing problems. First tourism market subdivision not science, positioning unreasonable, led directly to the development of tourism market strategy not targeted. Secondly tourism professionals lack, didn't give local provide powerful talent security and intelligence support, and the third is the lack of funds, basic facilities, leaving some investment not enough scenic accessibility is poorer, seriously affect consumer travel experience. The fourth tourism product development depth insufficiently, combination system is not perfected, coverage small; Fifth, the brand consciousness publicity glance, make the development of tourism market difficulty bigger. These are directly affects the development of integrating Ann tourism market effect.
     To the comprehensive consideration regional position, economic condition, on the basis of ethnic habits; scientific subdivision tourism market Vigorously introduce high-quality travel professionals, improve the tourism market development talent cultivation system, improve the comprehensive quality of tourism development personnel; Optimization financing channels and raise capital strength; Improve the depth, improve the tourism product development Jian combination system to expand coverage, and tourist products for more tourist market; Scientific marketing, enhance the brand image. 
 Keywords: the city of Ji′an; The development of tourism market; tourism

目 录
一、绪论 1
（一）研究的背景 1
（二）研究的意义 1
（三）研究方法 1
（四）文献综述 2
二、集安市旅游市场开发存在的问题 3
（一）旅游市场细分不尽科学 3
（二）旅游专业人才缺乏 4
（三）旅游基础设施不健全 4
（四）旅游产品开发深度不够 5
（五）品牌效应不强 5
三、集安市旅游市场开发策略 6
（一）科学细分旅游市场 6
（二）引进与培养并重，提高旅游开发人员的综合素质 6
（三）完善基础设施 7
（四）深入开发旅游产品 8
（五）努力提升品牌形象 8
四、结论 9
参考文献 10
致谢 11

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