外国零售商业的进入对我国零售业的影响与对策分析3

摘要：随着对外开放的不断深入，市场竞争日趋激烈，外国零售商业业对我国零售业的影响和冲击日益增强，而如何改善我国零售业被“压”的状况已然成为市场健康发展的需要。本文通过对中国零售业进行分析考察，并对内外国零售业企业的优劣势进行的对比，从而提出从零售业规模、核心竞争力、经营业态、营销策略等七个方面来应对外资零售业给我国零售业带来的挑战。

关键词：外国零售业；中国零售业；影响；对策分析

目  录

引言····································································4

外国零售业进入我国的零售业及其发展状况··································4

外国零售业对我国零售业的消极影响·································6

国内零售商的获利受损··········································6

我国零售业的经营受到打压······································6

(二)  外国零售业对我国零售业的积极影响·································7

     1、我国的零售业态不断扩大········································7

     2、加深了我国零售业对规模化和现代化的认识························7

     3、弥补了零售业建设资金的不足····································7

     4、带来了国外的先进技术和管理方式································8

     5、满足了我国居民的多样化消费需求································8

（三） 外国零售业对我国零售业的其他方面影响·····························8

二、我国零售业应对外国零售业挑战的对策······································8

（一）尽快转变观念 , 真正做到“永观第一” ······························8

（二）以规模性整合达到规模性营销········································8

（三）应用信息技术，加强供应链管理······································9

（四）整合流通渠道······················································9

（五）培育核心竞争力····················································9

（六）重新进行市场定位··················································9

（七）重视品牌效应······················································10

三、总结····································································10

四、参考文献································································10