金融危机下河南省中小企业电子商务网络营销策略研究

范文编号:YX072 范文字数:12824,页数:21

摘    要

 互联网的出现引发了一场技术革命，其在商业中的应用和发展产生守一种新的商业经营模式一电子商务。电子商务的出现对企业提出了前所未有的挑战，也提供了千载难逢的机遇。在这种机遇与挑战并存的时刻，河南省中小型企业如何根据自身情况有效开展网络营销活动，寻找新的商机，跟上时代的发展潮流，已成为一个现实而又迫切需要解决的问题。特别是在金融危机的影响下，河南经济受到的影响和冲击也日益突显，在这样的环境下，一些中小企业面临着既面临挑战也面临机遇，机遇大于挑战。只要抓住用好难得机遇，积极主动地应对危机，就一定能实现经济社会新发展。
 河南作为中国的一个经济大省，在这样的一个楔机下，如何才能求得发展，该怎样改变自己的营销策略，来度过这次的经济危机。本文通过对电子商务的阐述，来说明电子商务在金融危机下的优势，对河南电子商务发展现状的分析来说明河南企业进行网络营销所应采取的策略。

关键词  电子商务/河南经济/金融危机/网络营销

The financial crisis in Henan Province Network Marketing Strategy E-commerce for SMEs

Abstract
 The emergence of the Internet led to a technological revolution, and its commercial application and development in a new kind of keep an e-commerce business model. The emergence of e-business enterprise presented unprecedented challenges, but also provides a golden opportunity. In this time of both opportunities and challenges, small and medium enterprises in Henan Province on how effectively the network according to their marketing activities, identify new business opportunities, keep up with the development trend of the times, has become a real and urgent need to address the problem. Especially in the financial crisis, under the influence of Henan Province have been affected and the impact of the economy is increasingly highlighted in such an environment, some SMEs face both opportunities and challenges faced, the opportunities outweigh the challenges. Only by grasping this make good use of a rare opportunity to proactively respond to the crisis, we will be able to achieve economic and social new development.
 As one of China's economy in Henan province, in such a wedge machine, how can we seek development, how to change their marketing strategy to get through this economic crisis. In this paper, e-commerce exposition to illustrate the e-commerce in the financial crisis of the advantages of e-commerce development in Henan Province to illustrate the analysis of the status of network marketing companies in Henan should take strategy.

Keywords  e-commerce，Henan Economic，Financial Crisis

目  录

摘    要 I
Abstract II
1 引言 1
1.1网络营销的起源与发展现状 1
1.2中小企业概念的界定与发展现状 3
2 河南省中小企业网络营销开展情况分析 4
2.1 网站营销情况 4
2.2 第三方电子商务平台营销情况 4
2.3 搜索引擎营销情况 4
2.4 总体情况 5
3 河南通利机械制造有限公司如何实施网络营销 5
3.1公司产品及销售范围 5
3.2 实现网络销售机械产品 6
4 金融危机下河南省中小企业网络营销中存在的问题 8
4.1 网络营销方式单一，网络利用率差 8
4.2 网络营销策略水平不高 9
4.3 中小企业网络营销受到资金等资源条件的约束 9
5 金融危机下河南省中小企业网络营销的方法及应对策略 9
5.1 适合中小企业的网络市场调研策略 9
5.2 网站推广策略 11
5.3 金融危机下开展网络营销的应对策略 13
结束语 15
致   谢 16
参考文献 17

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