艺术品拍卖网络营销现状分析

摘要

在这个信息化的21世纪，伴随着互联网的普及，网上艺术品拍卖成为了企业最值得考虑的问题之一。尽管由传统拍卖会变成网络拍卖会的数量并不是很多，但他们的优势是我们能够看得见的。作为具有艺术品拍卖资格的拍卖公司，他们熟悉国家的艺术品拍卖方式，并且进入国家规模管理系统之中，更了解艺术品拍卖行业自身规律。其实，有很多不具有艺术品拍卖资格的网站也正在努力积极的进行艺术品网络拍卖，因为，他们知道只有不断地建立更完善的拍卖让拍卖和艺术品网络拍卖之间的优势互补的话，他们将会得到更好更高的艺术品拍卖资源。对于传统的艺术品拍卖来说，面临着无数的挑战。留给他们的似乎只有一拍而已。网上艺术品拍卖也是公平、公开、公正的，是社会主义社会体系的一个部分，以后在我国经济发展中发挥重要作用。不管今天他面临着这样还是那样的制约，在不久的将来，网上艺术品拍卖也会与我国互联网一同发展。

abstract

In the informationization of the 21st century, along with the popularity of Internet, Internet art auction has become the enterprise one of the most worth considering problems. Into the pipe from traditional auctions to the number of online auction is not a lot, but we can see their advantage. As has the qualifications of art auction auction company, they are familiar with the country's art auction way, and entered the national scale management system, to learn more about art auction industry itself. In fact, there are many don't has the qualifications of art auction website are struggling to actively for art auction, because they know that only by constantly build better auction to auction and art auction sites between the complementary advantages, they will get a better higher art resources. For the traditional art auction, faced with numerous challenges. For they seem to be only a beat. Online art auction is fair, open, fair, is a part of the system of socialist society, play an important role in the economic development of our country in the future. No matter today he is facing the restriction of one sort or another, in the near future, Internet art auction will also with China's Internet development.

关键词　艺术品  网络拍卖  分析

目录

摘要 I

一、绪论 3

（一）国内现状 3

（一）国外现状 3

二、　网上拍卖 4

（一）网上拍卖的概念 4

（二）网上拍卖形式和特点 5

1.形式 5

2.特点 5

（三）网上拍卖的流程 5

三、网上拍卖的现状 6

（一）网上拍卖的优势 6

（二）网上拍卖的劣势 7

四、网上拍卖面临的问题及解决方法 9

（一）面临的问题 9

1、法律风险 9

2、信誉困惑 9

3、征税问题 10

4、欺诈行为 10

（二）解决方法 10

1、法律需健全 11

2、信誉规范 11

3、统一税收 11

4、加强认证系统，打击欺诈 12

五、网上拍卖的发展趋势 13

参考文献 14

致谢 16