XCLW29713 物流快递行业的客户关系管理策划书——（以顺丰速运为例） (字数：11282)目 录一、公司简介························································1二、顺丰速运市场营销环境分析（一）宏观环境分析·····················..
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XCLW29713 物流快递行业的客户关系管理策划书——（以顺丰速运为例） (字数：11282) 目 录 一、公司简介························································1 二、顺丰速运市场营销环境分析 （一）宏观环境分析·················································1 （二）微观环境分析·················································2 三、顺丰速运客户关系管理现状分析····································3 四、顺丰速运SWTO分析 （一) 优势分析·····················································8 （二）劣势分析·····················································9 （三）机会分析·····················································10 （四）威胁分析·····················································11 五、改善客户关系管理的具体方案······································12 六、总结····························································14 参考文献···························································15 物流快递行业的客户关系管理策划书 ——（以顺丰速运为例） 摘 要：在如今我国的国内物流的快速发展下，国内快递物流行业竞争趋势逐渐加剧，顺丰作为国内最大的物流快递公司，面对层出不穷的低价格服务的快递公司，必须结合自身地理位置和雄厚资本的内外部优势，针对客户服务信息的管理，提高自身品牌的核心竞争力，从而在快递物流行业的竞争中保持稳步发展。 关键词：顺丰；物流；客户关系管理；服务
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