XCLW29721 武义清水湾沁温泉旅游度假区市场推广策划方案 (字数：7187)目 录一、市场分析（一）公司简介·····················································1（二）行业发展状况······································..
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XCLW29721 武义清水湾沁温泉旅游度假区市场推广策划方案 (字数：7187) 目 录 一、市场分析 （一）公司简介·····················································1 （二）行业发展状况·················································1二、环境分析 （一）宏观环境分析·················································2 （二）微观环境分析·················································4 三、SWOT分析 （一）优势分析·····················································5 （二）劣势分析·····················································5 （三）机会分析·····················································5 （四）威胁分析·····················································6 四、STP分析 （一) 市场细分·····················································6 （二）目标市场·····················································7 （三）市场定位·····················································7 五、营销策略 （一）产品策略·····················································7 （二）价格策略·····················································7 （三）渠道策略·····················································8 （四）促销策略·····················································8 六、结束语·························································9 参考文献···························································10 附录·······························································11 武义清水湾沁温泉旅游度假区市场推广策划方案 摘 要：本文采用了市场分析、环境分析、SWOT分析、STP分析、营销策略等方法，对武义清水湾沁温泉旅游度假区内外部环境全面分析，提出市场推广的策划方案，提高武义清水湾沁温泉旅游度假在市场上的品牌和效益。 关键词：清水湾；温泉旅游；SWOT分析
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