建筑装饰工程项目投标策略与技巧在施工企业投标报价过程中的重要性与实用性

摘要

    随着人民生活水平的提高的提高，装饰装修工程项目也日渐繁荣，而此类工程项目的投标就成了企业市场开发中重要的活动内容。本文主要研究了装饰工程项目投标需要做好充分的准备工作，分析其他投标竞争对手的情况，报价时运用合理、灵活的投标策略与技巧，以利于提高中标的概率。

   关键词：招投标  策略  技巧

ABSTRACT

 

The research of bidding strategies include two aspects—how to choose the tender item and how to guide tender offer and adopt bidding skills.  The research of bidding strategies is of vital significance.  It can  stimulate and promote competition, make the markets more fair and  resource allocation more optimized.It is enterprise’s important  weapon and technique,it is the question each contractor concerned  and  also is the tendency of study.From some aspect, it can reflect the  enterprise’s capability of management and  controlling. It can offer  certain theoretical and practical guidance in order to improve the possibility of winning a bid.

This paper applied mathematical theories and methods in the  research of bidding strategies.Analysis the project subject combined  with qualitative analysis and quantitative analysis. Apply the method  of correlates for selecting super project.Analysis specifically  relevant strategies and techniques based on the specific  case.Make best offer through the model of sequential analysis. Then, combined theory with practice,applied the methods and conclusions to a project practice,  proved  that  the method and conclusion which puts forward by of this paper are feasible.

目录

摘要 I

第1章绪论 1

1.1课题的提出..................................................................................................................1

1.2课题研究的意义........................................................................................................ 2

1.2.1投标策略的研究顺应现行的招投标制度...........................................................2

1.2.2投标策略的研究是企业寻求生存和发展的需要................................................2

1.2.3投标策略的研究是企业实力的体现....................................................................3

1.2.4投标策略的研究具有重要的指导意义................................................................3

1.3 国内外研究现状及趋势................................................................................3

第2章 招投标相关理论概述 4

2.1 招投标制度的发展........................................................................................5

2.2 招投标的概念................................................................................................5

2.3招标程序.........................................................................................................6

2.3.1准备招标文件.......................................................................................................6

2.3.2 发布招标公告.......................................................................................................7

2.3.3 递交投标申请.......................................................................................................7

2.3.4 资格预审..............................................................................................................7

2.3.5 购买招标文件......................................................................................................7

2.3.6现场踏勘、澄清答疑...........................................................................................8

2.3.7编制标书，投标报价...........................................................................................8

2.3.8 开标.......................................................................................................................8

2.3.9评标及定标............................................................................................................9

2.3.10发中标通知，签订合同......................................................................................9

第3章 投标选优及投标决策模型 10

3.1投标报价的前提...........................................................................................10

3.1.1价值前提 10

3.1.2事实前提..............................................................................................10

3.2 投标选优的定性分析......................................................................11

3.2.1项目基本情况的定性分析...................................................................11

3.2.2对企业自身基本情况的分析...............................................................11.

3.2.3对竞争对手基本情况的分析...............................................................13

3.3 投标选优的定量分析.......................................................................13

3.4 投标报价的序列分析模型...............................................................14

第4章投标报价的策略与技巧....................................................15

4.1投标报价策略概述...........................................................................15

44.2投标报价策略的应用.....................................................................15

4.2.1突然降价法...........................................................................................16

4.2.2不平衡报价法.........................................................................................16

4.2.3 先亏后赢法 ..........................................................................................16 

4.2.4 多方案报价策略 ..................................................................................17 

4.2.5 低价索赔策略 ......................................................................................17 

4.2.6 低价保本策略 .....................................................................................17

4.3投标报价技巧的概述 .....................................................................18 

4.4 投标报价技巧的应用 ....................................................................18 

4.4.1投标文件相关内容编制技巧 .............................................................18

4.4.2 计日工的报价技巧 ............................................................................20 

4.4.3 投标报价准确性复核技巧 ................................................................20

第5章 衢州大学生创园科创中心建设项目-A.B楼非公装修部分装修工程招标案例分析........................................................................23

5.1投标企业简介....................................................................................23

5.2投标选优............................................................................................24

5.3投标分析过程....................................................................................24

5.3.1招标文件................................................................................................24

5.3.2评标方法................................................................................................29

5.3.3工程概况.................................................................................................33

5.4投标策略及技巧................................................................................35

5.4.1投标书编制的小技巧........................................................................35

5.4.2投标报价的具体编制策略................................................................36

5.5投标文件的编制技巧....................................................................37

5.5.1标书编制依据....................................................................................38

5.5.2投标书文件组成................................................................................38

5.5.3编制商务标........................................................................................39

5.5.4编制准确的清单价............................................................................39

5.5.5投标文件的汇总、校稿、装订.........................................................40

第6章 范文总结与展望...........................................................42

6.1本文的内容及结论.........................................................................42

6.2本文的创新点................................................................................42

6.3进一步研究展望和设想.................................................................43

参考文献.................................................................................... 44

致谢.............................................................................................46