从华谊兄弟传媒集团上市看中国民营影视的发展

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 摘要：华谊兄弟传媒集团于2009年底在创业板上市，到目前为止已有半年多时间，运作情况良好。华谊兄弟从广告公司起步，逐步参与影视剧的拍摄，经过十几年时间，在王中军、王中磊两兄弟的领导下，通过出色的人才管理、独立制片发行模式和优秀的资本运作，成为了如今内地民营影视行业的领军人物。现阶段的中国民营影视行业正在经历一个前所未有的良好发展时期，民营影视公司越开越多，制作的国产电影电视剧越来越多，票房也越来越好。面对这样的情况，许多像华谊兄弟一样的民营影视企业开始寻求下一步的发展。但是，如今的中国民营影视行业也存在很多问题，例如照搬好莱坞模式、规模化经营不够、过分依赖大牌导演和演员等。面对这些问题，华谊兄弟的成功上市可以给中国的民营影视行业树立一个良好的模版。许多有实力的民营影视企业可以像华谊兄弟一样开发募集资金的多种方式，将人才管理和制作管理放在同等高度上，通过创业板这样专为中小规模企业服务的平台上市增强实力。
 关键词：华谊兄弟；民营影视；创业板；上市

STUDY ON THE DEVELOPMENT OF PRIVATE FILM AND TELEVISION INDUSTRY IN CHINA
——TAKING THE LISTING OF HUAYI BROS. MEDIA GROUP AS AN EXAMPLE
 ABSTRACT:Huayi Bros.Media Group has been listing for about half a year since October,2009.It’s going through a excellent operation.Huayi Bros. Media Group was founding as a advertising company and started their TV seris business soon after.About 10 years later,this company has become the leader of private film and television industry in China under the leading of the Wang brothers with their excellent people management,producing management and the finance management.Recently,the private film and television industry in China is under a well environment that had never appeared.More and more companies,more and more films and TV series,better and better box office.Facing this,more and more strong companies has starting to looking for the future development.However,private film and television industry in China still have some problems,like copying the Hollywood mode,lacking of large-scale operate,depending on the famous directors and actors excessively.Facing these problems,the successful listing of Huayi.Bros Media Group may be a good model for some companies.They could try different ways to raise funds,put the people management and the producing management at the same level,or listing on GEM which is special for SME.
 Key words:Huayi Bros.Media Group;private film and television industry;GEM;listing

 目  录
一、绪论 1
二、华谊兄弟上市发展道路 2
（一）广告公司起步，参与拍摄影视剧大获成功 2
（二）出色人才管理，独立制片发行风生水起 3
（三）开创性资本运作，上市野心顺利达成 4
三、中国民营影视现状及存在问题 5
（一）现状 5
（二）存在问题 6
四、从华谊上市看中国民营影视的发展前景 7
（一）利用出色的融资方式解决资金困局 7
（二）把握优秀人才战略 8
（三）创业板上市开创中小规模民营影视企业新道路 8
五、结语 9

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