一带一路背景下景德镇陶瓷出口存在的问题及对策研究

摘 要

2015年，为了加强各国之间的关系，“一带一路”概念正式出现。在这个前提下，景德镇的陶瓷产业每年出口量稳步增长，保持着一定的贸易顺差量的同时给景德镇陶瓷产业带来了勃勃生机。与此同时，人们的生活逐渐变好，全球经济持续提高，景德镇陶瓷产业也迎来了前所未有的挑战。因此，如何提高景德镇陶瓷在国际贸易中的竞争力，巩固陶瓷产品出口在景德镇出口中的地位，如何扩大出口，打开国际市场成为我们急需解决的问题。本文先对景德镇陶瓷产业各方面进行了分析，又对景德镇陶瓷产品对外贸易现状及对外贸易提出了一些问题，最后结合实际，针对新景德镇陶瓷出口问题进行了阐述分析。

关键词：陶瓷  景德镇  出口

Abstract

In 2015, in order to strengthen the relationship between countries, the concept of “One Belt, One Road” officially appeared. Under this premise, the export volume of Jingdezhen's ceramic industry has grown steadily every year, maintaining a certain trade surplus and bringing vitality to the Jingdezhen ceramic industry. At the same time, people's lives have gradually improved, the global economy has continued to improve, and the Jingdezhen ceramic industry has also ushered in unprecedented challenges. Therefore, how to improve the competitiveness of Jingdezhen ceramics in international trade, consolidate the position of ceramic products exports in Jingdezhen's exports, how to expand exports, and open the international market has become an urgent problem we need to solve. This paper first analyzes all aspects of Jingdezhen ceramic industry, and puts forward some problems for Jingdezhen ceramic products foreign trade and foreign trade. Finally, based on the actual situation, the issue of new Jingdezhen ceramics export is analyzed.

Keywords: ceramic  Jingdezhen  export  

目录

摘 要2

Abstract3

一、引  言5

（一）研究背景5

（二）研究意义5

（三）研究方法和目的5

1、研究方法5

2、研究目的6

二、景德镇陶瓷出口贸易现状7

（一）我国陶瓷出口贸易现状7

（二）景德镇陶瓷产业现状7

1、景德镇进出口现状7

2、景德镇供需近况8

3、景德镇陶瓷作坊规模及数量8

4、景德镇企业数、生产、销售增长迅猛8

三、景德镇陶瓷产业对外贸易存在的问题9

（一）地理环境不利9

（二）整体创新能力薄弱9

（三）景德镇陶瓷产业不合理9

（四）贸易政策对景德镇陶瓷出口产生不利影响9

（五）缺乏品牌打造，不重视营销10

（六）相关人才稀缺10

四、景德镇陶瓷对外贸易发展对策及建议12

（一）引进高新技术，提高整体创新能力12

（二）调整出口贸易结构，促进组织化生产，提高技术含量12

（三）努力冲破各国政治壁垒阻碍12

（四）打造专有品牌知名度，增加产品附加值12

（五）扩大市场，增强产品的核心竞争力13

（六）完善人才培养制度13

五、结论14

参考文献15