传统纸媒转型过程中的深度新闻生产——以新京报《局面》栏目为例

中文摘要

传统纸媒将“全媒体”作为转型战略，通过“两微一端”转战新媒体。这一时期的新闻生产呈现出明显的“社交化”倾向，新媒体被当成重要的传播渠道，新闻生产者多元化，新闻选择受用户的影响大，更加注重事件的“二次传播”和海量信息整合。新京报作为纸媒转型的典型代表，全媒体布局已初步形成，其中《局面》栏目致力于网络深度新闻生产，以专访的形式对话处于舆论风暴中心的新闻人物，在短时间内取得了较大的成功，给纸媒的转型实践提供了一定的思路和经验。传统纸媒在转型过程中应坚持自身的优势，以深度新闻生产为突破口，在内容制作上坚持“新闻专业主义”，创新表达方式，利用新媒体的传播渠道，增强自身的曝光度、影响力。

关键词：纸媒；转型；深度新闻；新京报；《局面》

English summary

Traditional paper media will "all media" as a transformation strategy, through the "two ends" to move to new media. During this period, news production showed a clear tendency of "socializing". New media was regarded as an important communication channel. News producers were diversified, news choices were greatly influenced by users, and more attention was paid to the "secondary dissemination" of events and massive information. integration. As a typical representative of the paper media transition, the Beijing News has initially formed a media layout. Among them, the "Situation" column is dedicated to in-depth news production on the Internet. In the form of an exclusive interview, the news figures in the center of public opinion storm have achieved great success in a short period of time. It provides some ideas and experience for the paper media transformation practice. Traditional paper media should adhere to its own advantages in the transition process, take in-depth news production as a breakthrough, adhere to "news professionalism" in content production, innovate expression methods, and use new media communication channels to enhance its exposure and influence.

Keyword:Paper; Transformation; In-depth news; Beijing News; 《Situation》

目录

引言1

一、传统媒体的新闻生产2

二、新媒体时期的新闻生产2

（一）纸媒在新媒体平台上的新闻生产3

（二）深度新闻生产3

三、《局面》栏目的深度新闻生产现状及困境4

（一）《局面》栏目简介4

（二）发展困境5

（三）《局面》栏目的成功之道5

四、对传统纸媒新闻生产转型之路的建议9

（一）利用好新媒体传播渠道10

（二）认清优势，注重网络深度新闻生产10

（三）差异化的内容生产10

（四）内容生产符合网民的接受习惯10

（五）注重人才队伍的建设11

五、结论与展望11

（一）结论11

（二）展望11

参考文献12