论文编号:YY078字数:7937,页数:28
Abstract
Speech act theory was put forward by Austin and Searle in about 1960s.Basically speaking,the embodiment of speech act in the advertising language is that advertising manufacturers want to achieve some actual effects (i.e. carrying out direct acts or indi..
| |
上一篇:《老人与海》的悲剧色彩:对完美主.. | 下一篇:中美家庭教育与个人能力培养 |
点击查看关于 试论 言语 行为 理论 广告语 运用 的相关论文题目 | 2009-06-11 14:22:34【返回顶部】 |