XCLW37047 系统功能语法分析广告语 (字数:5651)A Functional Analysis of English Advertising language英语广告语的功能语法分析ContentsIntroduction……………………………………………………………………………2Chapter One Systematic Functional Grammar………………………………………..31.1The generalization ..
XCLW37047 系统功能语法分析广告语 (字数:5651) A Functional Analysis of English Advertising language 英语广告语的功能语法分析 Contents Introduction……………………………………………………………………………2 Chapter One Systematic Functional Grammar………………………………………..3 1.1The generalization of Systematic Functional Grammar…………………………3 1.2The systemic orientation of Systematic Functional Grammar…………………..4 1.2.1 Saussure’s theory of system………………………………………………4 1.2.2 Firth and Hjemslev’s theory of system…………………………………...4 1.2.3 Halliday’s opinion on systemic theory…………………………………...4 1.2.4 Morley’s opinion on the Systemic-Grammar…………………………….5 1.3The functional orientation of SFG………………………………………………5 Chapter Two The characteristics and text type of Advertising language……………...6 2.1The characteristics of Advertising language…………………………………….6 2.1.1 Generality…………………………………………………………………6 2.1.2 Particularity……………………………………………………………….7 2.2 The text type of Advertising language………………………………………….7 2.2.1 Routine Text……………………………………………………………...8 2.2.2 Variant Text………………………………………………………………8 Chapter Three The transcendental issues of advertisement language…………………9 3.1 The transcendence in advertising language……………………………………..9 3.1.1 The rhetoric transcendence……………………………………………….9 3.1.2 The transcendence beyond rhetoric……………………………………..10 Conclusion……………………………………………………………………………11 Bibliography………………………………………………………………………….12 Introduction As is known to us, advertising language as one kind of complex linguistic phenomenon, reflects the changes of the society. In addition, advertising is relative a newly sprouted thing, is the inevitable outcome of social economic development. to a certain degree, it represents the direction of social development, through analyzing advertising language ,we can get a better understand of current situation of the society,as well as the general situation and trend of advertising development at home and abroad, and finally conclude some research inadquacies . Our advertising language research starts late, and its level is lower.Just like
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