析英文广告句式结构及修辞功能

Abstract

Advertisements are constantly changing and evolving with the development of economy. In the current information age, advertisements can be seen everywhere. Consumers know about the information of goods through advertisement. English advertisement, as a way of promoting products in our trade, has come into people’s life. Advertisements could stimulate consumption, and promote communication. English advertisements are featured as unique sentence structures and rhetorical functions. Advertisement language should be simple, and fresh, which plays more and more important role in society. This article mainly discusses the unique structures and rhetorical functions of English advertisements. Some advertisement of television and websites are selected as examples in the analysis of sentence structure and rhetorical function of English advertisement. English advertisements are featured as concise and diversified language form. In the current information era, flexible and creative use of English words and phrases are essential to fully exert the influence of English advertisement. Besides, the importance of English advertisement is also to show the importance of English learning. Therefore, it is very significant to make an analysis on the structure and rhetoric function of advertisement language in English.

Keywords： English advertisements; rhetorical function; Sentence Structure

Contents

Abstract…………………………………………………………………………I

1.Introduction …………………………………………………………………2

2. Research Background ……………………………………………………2

3. Sentence structure and rhetoric function of advertisement language ……3

3.1 Sentence structure and of advertisement language…………………………3

3.1.1 Interrogative sentence …………………………………………………3

3.1.2.Imperative sentence………………………………………………3

3.1.3 Declarative sentence………………………………………………3

3.1.4 Exclamatory sentence…………………………………………4

3.2 Rhetoric function of advertisement language……………………………………4

3.2.1. Analogy……………………………………………………………4

3.2.2 Personification…………………………………………………5

3.2.3 Rhyme ………………………………………………………………5

3.2.4 Pun……………………………………………………………………5

3.2.5 Exaggeration………………………………………………………6

3.2.6 Simulation…………………………………………………………6

3.2.7 Parallelism………………………………………………………………6

4 Discussion and Analysis …………………………………………………………7

5. Conclusion…………………………………………………………8

References ……………………………………………………………………9