XCLW37447 英文广告的翻译与技巧 (字数:2301)AbstractIn modern commercial business, a good English commercial advertisement cannot shine without unique creative characteristics of vocabulary and wonderful translation. During the process to enter into the world for our country, the requirement is es..
XCLW37447 英文广告的翻译与技巧 (字数:2301) Abstract In modern commercial business, a good English commercial advertisement cannot shine without unique creative characteristics of vocabulary and wonderful translation. During the process to enter into the world for our country, the requirement is especially high. Therefore, as for commercial English advertisement, creative characteristics of vocabulary and its translation has been more and more important. This paper mainly uses examples, qualitative methods, and descriptions and so on. And it finds the characteristics of the vocabulary in English commercial advertisement and presents the relevant translation methods based on the above analysis. Key words: commercial English advertisement; vocabulary; creative characteristics; translation Contents Abstract I Contents II 1. Introduction 1 2. Main Characteristics in Advertisement English 2 2.1 Verbs 2 2.2 Adjectives 2 2.3 Borrowed words 3 2.4 Alliteration and Rhyme 3 2.5 Compounds 4 3. Translation techniques of Advertisement English 5 3.1 Literal translation 5 3.2 Free translation 5 3.3 Transliteration 6 4. Conclusion 5 Reference 7
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