共享单车的现状与盈利模式分析——以OFO为例

XCLW52005  共享单车的现状与盈利模式分析——以OFO为例  (字数：14103)

中文摘要

随着科技的繁荣发展，人们出行日益方便，但总有些距离是公交、地铁等交通工具无法到达的地方，共享单车的出现，极大的便利了人们的生活。共享单车的服务核心理念就是为人们解决最后三公里的问题，它使用方便，扫一扫二维码便可以开锁骑车，解决人们出行问题的同时，人们在骑行过程中也得到了很好的锻炼。这是一种极为环保的出行方式，在当代环境污染问题严重的背景下，为时代的发展和进步作出了贡献。然而共享单车行业发展并不十分成熟，许多企业还在摸索阶段，这个行业的发展还存在着许多的问题，正是这些问题让一些共享单车企业走向了倒闭，如何解决这些问题关系单车企业的生存与这个行业今后的发展。

本文针对共享单车发展的客观趋势，从共享单车面临的问题出发，分析并探讨了共享单车发展主要应解决的问题与可持续性发展策略。

关键词：共享单车；OFO；摩拜；可持续性发展

ABSTRACT

With the development of science and technology,people are getting more and more convenient to get out.But there are always places where transportation such as bus and subway can't reach.The emergence of shared bicycles has greatly facilitated people's lives.The core of sharing bicycle service is to solve the last three kilometers problem for people.It is easy to use and can unlock a bicycle by sweeping the two-dimensional code. It solves the problem of people traveling at the same time,people got some good exercise.Cycling is an extremely environmentally friendly way of travel.Under the background of serious environmental pollution, it has contributed to the development and progress of the times.However, the development of shared bicycle industry is not mature.Many enterprises are still in the exploratory stage.There are still many problems in the development of this industry.It is precisely because of these problems that some bicycle enterprises have gone bankrupt.How to solve these problems is related to the future development of bicycle industry.

Based on the objective trend of the development of shared bicycles, this paper starts from the problems faced by shared bicycles,the main problems and sustainable development strategies of shared bicycle development are analyzed and discussed.

Keywords：bicycle sharing; OFO; mobike; sustainable development

目录

ABSTRACT3

1 绪论1

1.1 选题背景1

1.2 选题目的1

研究意义1

1.3 文献综述1

1.4 研究思路与方法2

2 共享单车的发展3

2.1 共享单车的发展背景3

2.2 2016-2018共享单车发展结果3

3 共享单车现状分析4

3.1 共享经济角度分析4

3.2 共享单车行业市场规模与用户规模分析4

3.3 共享单车的pest分析6

3.4 共享单车的swot分析——以OFO为例7

3.5 共享单车的风险分析7

4 共享单车盈利模式分析——以OFO为例8

4.1 运营模式分析8

4.2 成本与费用分析8

4.3 盈利能力分析8

5 国内外共享单车经营问题分析9

5.1 国内外共享单车经营主体对比分析9

5.2 国内外共享单车的管理与用途对比分析10

5.3 国内外共享单车技术对比分析10

6 共享单车发展策略及投资建议11

6.1对政府的建议11

6.2对企业的建议11

参考文献13