房地产企业成本控制存在的问题以及解决方案

中文摘要

随着经济社会飞速的发展，房地产行业竞争越发严峻，竞争核心在于从差异化产品逐步向着提升质量以及节约成本方向发展，进而对房地产单位成本管理形成了严峻的考验，然而多数房地产单位将大部分的精力都用在了开发和新项目的建设上而忽略了成本控制。随着国家政策的出台、地产市场的不断规范、竞争者的不断增加，房地产业的成本控制成为一个重要环节。近年来，国内对房地产业的监管力度逐年加强，大型房地产集团的出现使房地产业同质化，竞争也在逐渐加剧，大大降低了该行业的利润率，在现代经济社会传统的成本控制方法已经无法追随时代发展潮流，采用现代化的新型成本控制方法以及项目不仅可以降低成本，还可以提高公司的运行效率和节省活动成本，因为公司在当今的市场环境中非常重要，其中，各房地产企业在当今市场经济中占有重要地位，而成本控制管理则在各个，公司的地位非常重要，因为这只有加强房地产企业的成本控制，才能够提高营销收入，公司才能在激烈的社会竞争中持续保持稳定。

关键词：成本控制；运行效率；市场环境

abstract

With the rapid development of economy and society, the competition in the real estate industry is becoming more and more severe. The core of the competition is to gradually improve the quality of differentiated products and save costs, which has formed a severe test for the cost management of real estate units. However, most of the real estate units spend most of their energy on the development and construction of new projects and ignore the cost control. With the introduction of national policies, the continuous standardization of the real estate market and the increasing number of competitors, the cost control of the real estate industry has become an important link. In recent years, the domestic supervision of the real estate industry has been strengthened year by year. The emergence of large-scale real estate groups has homogenized the real estate industry and gradually intensified competition, which has greatly reduced the profit rate of the industry. In modern economic society, the traditional cost control method has been unable to catch up with the development trend at any time. The use of modern new cost control methods and projects can not only reduce the cost. This can also improve the operation efficiency and save the activity cost of the company, because the company is very important in today's market environment, among which, the real estate enterprises play an important role in today's market economy, while the cost control management is very important in each, because only by strengthening the cost control of the real estate enterprises can the marketing revenue be increased. In order to maintain stability in the fierce social competition.

Key words: cost control; operation efficiency; market environment

目录

第一章 绪论1

第二章 相关理论综述1

2.1 房地产企业成本控制概述1

2.1.1房地产企业成本控制的含义1

2.1.2成本控制的作用2

2.2房地产成本项目管理的概念2

2.3作业成本法的相关概念3

2.4房地产成本控制的重要性3

第3章 楚雄恒浩房地产成本问题的分析3

3.1 楚雄恒浩房地产企业公司简介3

3.2 楚雄恒浩房地产企业成本控制的情况4

3.3 楚雄恒浩房地产企业的成本控制方法4

3.4 楚雄恒浩房地产企业成本的管理制度5

3.5楚雄恒浩房地产企业价值链的分析5

第4章 楚雄恒浩房地产企业成本控制存在具体的问题6

4.1成本控制意识薄弱，管理理念落后6

4.2材料成本控制问题6

4.3人工成本的控制问题6

4.4成本核算具有一定的复杂性7

第5章 房地产成本问题对策以及解决思路7

5.1总体方案以及思路7

5.2具体对策分析8

5.2.1强化成本控制8

5.2.2建立以责任成本为核心的控制体系8

5.2.3 对成本控制进行信息化管理8

5.2.4 项目细化土地成本核算9

5.2.5定期对固定资产进行盘点9

5.3保障措施9

5.3.1 物资管理系统优化策略9

5.3.2 提高市场营销效率10

5.3.3 完善企业的信息系统10

参考文献11